Case Background
As a pioneer of domestic independent brands, GAC MOTOR launched its first GAC GA5 sedan in December 2010, followed by the release of multiple models. Sales soared, and the company began to focus on designing its global business blueprint. In May 2021, GAC MOTOR introduced a new brand communication slogan: GO AND CHANGE, further clarifying its ambition to expand globally. To quickly establish its brand name in Saudi Arabia, GAC MOTOR partnered with Tuke for overseas marketing, aiming to make a dazzling debut in the target market through visually impactful immersive advertising and achieve breakthrough success.
Solution
For overseas promotion, GAC MOTOR chose Tuke’s TopView ads as its first marketing strategy. This ad format appears immediately upon opening Tuke, grabbing attention in one second and providing users with a full vertical screen, immersive brand experience. The full-frame, up to 60-second video gave GAC MOTOR a stunning debut, allowing Saudi users to witness the strong sense of technology from Chinese automobiles. After a strong start, GAC MOTOR’s next step was market segmentation and targeted output. By using In-Feed Ads interspersed within content, users see the ads as they scroll up on Tuke, ensuring high-frequency, natural brand placement and effectively reaching potential users. In addition, this round of In-Feed Ads adopted a brand bidding approach, presenting the brand in a friendly way that made Saudi users fall in love with GAC MOTOR in minutes, helping the brand accumulate goodwill and fans.
Marketing Results
For this overseas ad campaign, GAC MOTOR achieved over 37 million impressions in just two weeks by leveraging premium ad placements. At the same time, brand awareness preference increased by 2.7% and user recommendation rose by 10.8%. In terms of ad performance, both click-through and engagement rates exceeded local averages, resulting in deep exposure and greatly enhancing user interest in the GAC MOTOR brand. From a creative perspective, the combination of high-quality materials and precise, large-scale exposure led to a strong response in the local Saudi market.
