Case Background
Amid the wave of globalization, Zhongfang Industrial, a B2B garment manufacturing enterprise, sought to find more overseas distributors. By partnering with Tuke for Business, they optimized advertising costs through technological co-construction, precisely reached potential customers, and rapidly improved lead quality. This collaboration helped Zhongfang Industrial achieve a marketing breakthrough, attract more overseas clients, and drive rapid business growth.
Solution
To explore new customer acquisition strategies for B2B enterprises, Zhongfang Industrial collaborated with Xinggu Cloud, an authorized Tuke for Business agency, aiming to collect high-quality user leads through Lead Generation campaigns. To enhance customer acquisition efficiency, the Tuke for Business product team worked closely with Xinggu Cloud to jointly test a brand-new advertising strategy, achieving technological co-construction and breakthroughs. Xinggu Cloud integrated the Tuke Marketing API (technical interface) into its technology platform, enabling large-scale programmatic ad management and analysis. This breakthrough allowed Zhongfang Industrial to easily analyze campaign performance and efficiently manage advertising activities, significantly improving ad delivery efficiency.
More importantly, with the technical support of Xinggu Cloud and the Tuke for Business product team, Zhongfang Industrial built a custom lead tagging system to accurately label high-quality leads and optimize the feedback logic. By segmenting the sales funnel and automating data feedback, Zhongfang Industrial was able to more precisely reach target audiences and improve lead quality. In this collaboration, Zhongfang Industrial customized its sales funnel based on its actual situation, from "invalid inquiries" and "multiple interactions" to "important closed clients," and accurately tagged leads with "multiple interactions." This initiative not only better identifies potential high-value customers but also, through continuous automatic data feedback, enables the Tuke Ads Manager platform to optimize target audiences in real time and quickly improve advertising effectiveness.
Additionally, Zhongfang Industrial focused on improving the quality of video materials: by unifying the style of material covers and adding target user keywords to video copy, they established a strong corporate image while attracting the attention of numerous B-end clients. Leveraging Xinggu Cloud's AI editing tools, they quickly generated video materials with multilingual voiceovers to meet the demands of overseas markets.
Marketing Results
By building a custom lead tagging system, Zhongfang Industrial significantly improved the accuracy of ad delivery, reduced customer acquisition costs by 32.4%, and saw a 90% surge in lead volume. Zhongfang Industrial successfully closed several large orders through Tuke, with the highest order amount reaching $400,000. This remarkable achievement not only injected strong momentum into Zhongfang Industrial's own business development but also provided valuable reference for innovative marketing in the entire B2B industry.
