Case Background
Yubo is a social networking app designed specifically for young people aged 13-25, and is currently experiencing rapid market growth. Since its official launch in 2015, the app has built a global social network with over 25 million active users, with a total of 10 billion text messages sent and 30 million live video streams, and users have established more than 2 billion new friend connections.
Yubo focuses on social interaction, aiming to create a safe digital space for users to express themselves, enabling the younger generation to build communities of friends (many of which are separated by more than 50 kilometers), and to participate in live discussions under real-time safety conditions. Yubo is preparing to further expand its user base, so it sought cooperation with Tuke, hoping to enhance the app's brand awareness and increase downloads.
Solution
To achieve the above goals, Yubo leveraged the Tuke Ads Manager platform to set up and launch self-bidding ad campaigns. In this project, the direct objective was to convert views into downloads. Creating promotional campaigns using Tuke Ads Manager offers a major advantage: the ability to reach a wide audience in a highly cost-effective way. Through Tuke Ads Manager, brands can upload their own ad creatives, use audience targeting features, and strictly control ad spending. Bidding ads are based on bids, meaning brands pay the maximum cost per promotion effect, with bid limits set within the daily or per-campaign budget. The rest is handled by the Tuke Ads Manager platform, which finds the most cost-effective way to spend the budget, precisely targets the desired audience, and maximizes returns at the lowest cost per promotion effect achieved.
Let's take a look at the creatives Yubo used in the campaign—the creator appears right in the center of the video, adding a strong sense of authenticity and originality to the ad. In addition, another promotional video simulated the dynamic display of app push "notifications," with repeated pop-ups reminding users that new friends had been added via Yubo, which also repeatedly reminded users that this app can indeed help you build new relationships. These videos were created in a style familiar to the general public, making it easy to quickly convey key information.
Marketing Results
During the entire promotion period, Yubo's app was downloaded more than 238,000 times, achieving an impressive conversion rate of 13.3% across five markets (UK, US, Canada, France, Australia), with extremely high cost-effectiveness. In summary, this successful case fully demonstrates how brands can leverage the advantages of Tuke's advertising products to optimize their app downloads.
