“You can attract a large number of precise users at low cost”​

 

As the traffic dividend fades and competition becomes increasingly fierce on the Tuke platform, how can small and medium-sized brands break through?

Is it by spending heavily on advertising?

Or by relying on low-price promotions?

The answer may be hidden in the trends——

It's not about blindly chasing hot topics, but cleverly "parasitizing" the platform's content ecosystem, or even proactively creating new content trends.

Today, let's break down three brand cases that have successfully gone viral on Tuke, and analyze how they leveraged content strategies to achieve a win-win in both traffic and sales.

 

Image source: Google

01

LAVA MUSIC:

Breaking the boundaries of instrument perception with comparative performances

LAVA MUSIC is a smart instrument brand from Guangzhou. In the context of the traditional guitar market being almost monopolized by overseas brands, it broke through with a stringless guitar and has been the sales champion in five European and American countries for seven consecutive years.

On Tuke, however, LAVA MUSIC did not simply emphasize the product's high-tech features, but chose to collaborate with professional musicians. Through comparative performances, users could intuitively feel the unique charm of the product.

 

Image source: Google

For example, their collaboration with Tuke influencer @Landen Purifoy is highly representative.

Landen Purifoy is a music producer with over 9.2 million followers. In his videos, he does not directly explain the functions of the stringless guitar, but instead compares the LAVA ME with other traditional instruments through performance.

A melody is first played on a classical guitar, then interpreted with the LAVA ME. The differences in timbre, portability, and playing style are clear at a glance.

This type of content not only showcases the product's performance, but also gives the video strong watchability and artistic sense.

In the end, several of his collaborative videos received excellent traffic feedback, with all views easily surpassing one million.

LAVA MUSIC successfully turned a professional product into a visual + auditory feast that the general public can also appreciate.

 

Image source: Tuke

02

SPARK PAWS：

Triggering emotional resonance with matching outfits for people and pets

If LAVA MUSIC moves users with professional content, then pet apparel brand SPARK PAWS opens up the market through emotional resonance.

A dog outfit selling for two or three hundred RMB doesn't sound cheap.

But on Tuke, SPARK PAWS garnered 5 million views with a video of matching outfits for people and pets.

 

Image source: Tuke

In the video, the owner and the dog wear the same hoodie, walking in the park together, snuggling on the sofa watching TV together—the scenes are warm and loving.

There are no hard-sell slogans, no product specs, only the intimate interaction between people and pets.

This type of content not only hits the emotional needs of pet owners who see their pets as family, but also stimulates users' desire to imitate and share.

In the comments section, voices like "want the same style" and "already ordered" are everywhere.

SPARK PAWS's official account @sparkpawsofficial also continues to post user submissions, making matching outfits a signature brand content.

Through real users' life moments, they softly embed the product into users' daily lives, making the brand not just a seller of clothes, but a companion that records beautiful moments.

 

Image source: Tuke

03

Heybike:

Creating immersive experiences with ASMR + professional breakdowns

The overseas journey of Ebike brand Heybike is also inseparable from Tuke's content support.

Founded just four years ago, it has already ranked among the top three in North American e-bike sales. One of the secrets behind this is the combination of professional content + immersive experience.

 

Image source: Heybike

Heybike's collaboration with Tuke influencer @The Bike Cave is a great example.

The Bike Cave is a blogger focused on e-bike reviews, with 170,000 followers and a highly creative video style.

In the collaborative video, he doesn't simply introduce the performance of the Heybike Horizon, but combines the product teardown process with ASMR.

The sound of screws turning, the subtle collisions of parts during assembly, the low hum of the motor... all are amplified and recorded.

This immersive teardown not only satisfies users' curiosity about the internal structure of the product, but also creates an ultimate sense of focus and comfort through sound.

In the end, this video received 12.2 million views and 153,000 likes.

Heybike, in this way, turned boring product explanations into creative and memorable content, successfully establishing a professional yet fun brand image in the minds of target users.

 

Image source: Tuke

04

Summary:

TK traffic is not grabbed, but designed

From the comparative performances of LAVA MUSIC, to the parent-child emotions of SPARK PAWS, to the ASMR teardowns of Heybike, we can find a common point:

None of these brands treat Tuke as a simple ad slot, but as a content laboratory.

They don't create product trends, but are good at "parasitizing" the platform's content trends. For example, ASMR, comparative reviews, parent-child interaction, and turning these trends into brand content assets.

For small and medium-sized brands, with limited budgets and resources, instead of blindly chasing hot topics, it's better to calmly think:

Which content format is my product best suited to "parasitize"? What do my users like to watch? Can I create a memorable scene that makes users remember me?

Remember: The traffic on Tuke is never grabbed, but designed. When you learn to speak with content, connect with emotion, and break the circle with creativity, the traffic will come naturally.