In the fiercely competitive Tuke track, more and more small and medium-sized brands are beginning to realize:

TikTok is no longer an option, but a must.

But here comes the problem: platform content changes rapidly, user interests are hard to grasp, and without the budget of big brands or a mature content team, how can small and medium-sized brands accurately capture trends and create viral content?

Actually, the answer is hidden in some successful Tuke brand cases——

Instead of blindly following trends, they have established their own“TikTok Trend Radar System” to gain insights from user behavior, extract strategies from content interaction, and ultimately achieve Tuke success.

 

Image source:Google

01

Understand the user's subtext

Many people mistakenly think that making content onTikTok is just about shooting products and adding links, but they ignore that the core of the platform is people and emotions.

Take Shenzhen cleaning brandSchenley as an example. Its promotional content does not immediately emphasize the function of the steam mop, but chooses to cooperate with niche home influencers to shoot real family cleaning scenes.

 

Image source:Schenley

For example, influencer@jennabloomm shows how to use a steam mop to clean kitchen grease, refrigerator doors, and window gaps——

These seemingly trivial but highly resonant life moments are precisely the invisible pain points that users experience every day but have not been satisfied.

In the end, this video exceeded5 million views, and the comments section was filled with cries of “I need this!”, successfully awakening the needs of potential users.

 

Image source:TikTok

Trend Radar Insight 1:

Don’t just talk about“how good my product is”, but show “how much better your life can be because of it”. Real scenarios + emotional resonance are the key for small and medium-sized brands to create viral content on TikTok at low cost.

02

Precisely position content tone

Many brands fall into the trap of distributing the same content globally onTikTok, but ignore the aesthetic differences and interest preferences of users in different regions.

Smart toothbrush brandOclean does this very cleverly.

 

Image source:Oclean

Its European account@oclean.europe emphasizes a sense of technology and professional oral care. The content style is calm and rational, matching European users’ perception of smart health devices.

While in the Philippines account@oclean_philippines, it focuses on healthy smiles and beautiful confidence, with content that is more relaxed and friendly, closer to local users’ concerns about basic oral health.

Even more worth learning from,Oclean’s Polish account @oclean.pl doesn’t even talk about the product, but launches lifestyle topics like “How do you store your toothbrush?” “What do you notice about the opposite sex (teeth)?” and subtly integrates the product through tips.

This de-advertising content strategy allows the brand to successfully build trust and intimacy among local users.

 

Image source:TikTok

Trend Radar Insight 2:

Don’t create a global account, but a group of local accounts. Content personas should be adapted to local conditions to build deep connections with users.

03

Make good use of emotional connection

Many people thinkTikTok influencer cooperation is just paying for promotion, but they ignore that the essence of quality content is emotional touch.

Take children’s pajamas brandLittle Sleepies as an example. Instead of simply listing fabric parameters or functional selling points, it precisely cooperated with parenting influencer @juleswhitman.

 

Image source:Little Sleepies

This mother genuinely shared how the brand’s pajamas helped her child with hydrocephalus get comfortable sleep. There was no deliberate promotion in the video, only a mother’s true feelings.

This authentic life narrative instantly touched many parents, especially families with special needs.

In the end,the two videos received 9.3 million and 7.9 million views respectively, not because the product was cool, but because the story allowed users to see themselves.

 

Image source:TikTok

Trend Radar Insight 3:

OnTikTok, a real story is worth more than a thousand product selling points. Small and medium-sized brands should look for creators who can form genuine emotional connections with their products, allowing users to see themselves through others’ stories and build brand trust through authentic emotional experiences.

04

Build your ownTikTok Trend Radar

Go from niche to viral

TikTok is not a publishing channel, but a content ecosystem channel.

If small and medium-sized brands want to gain a foothold here, they cannot rely only on luck or blind investment, but should establish a continuously operating“Trend Radar System”:

1)Continuously monitor user content, trending hashtags, and comment sentiment in the target market;

2)Extract users’ real pain points and emotional resonance from highly interactive content;

3)Through localized accounts+ tiered influencer cooperation, turn trends into brand content.

Whether it’sSchenley’s scenario-based content, Oclean’s regional personas, or Little Sleepies’ emotional storytelling, they all prove one thing:

OnTikTok, viral content is not “created”, but “read”—if you understand users, you understand trends.