In recent years, with the continuous growth of global demand for high-tech products, more and more Chinese factories are venturing overseas in search of new development opportunities. There is a factory dedicated to manufacturing LED displays that has successfully attracted attention on TikTok, named Aerospace YuGuang. Currently, this LED display factory's TikTok account has 103,100 followers, with the highest single video view count exceeding 4.5 million, attracting a large number of customers to make inquiries. This proves that there is huge demand for high-quality LED displays in overseas markets, and also demonstrates that quality products combined with precise marketing can help overseas factories win broader markets and business opportunities. Next, TuKe will specifically share what efforts Aerospace YuGuang has made to achieve this success.

Company Introduction

Shenzhen Aerospace YuGuang Optoelectronics Co., Ltd. is a high-tech enterprise specializing in the R&D, manufacturing, sales, and service of LED display technology. The company owns five major brands: Aerospace YuGuang, HTURGB, eposter, Yimei Screen, and eMedia Screen, with a wide range of products covering two main categories: LED displays and LCD displays. In the LED display field, products include LED transparent screens, outdoor transparent screens, LED film screens, transparent advertising machines, etc.; in the Eposter electronic poster screen series, products include transparent poster screens, lamp pole screens, cube screens, LED advertising machines, and more. To open up overseas markets, TikTok has become its main marketing platform.

Image source: Aerospace YuGuang official website

TikTok Achievements

--4.5 Million Views

This LED display factory posted its first TikTok video in mid-May 2020. At first, their video views were not ideal, averaging only about 7,000. However, since a video posted on June 9, 2023 broke 10,000 views, the TikTok account quickly rose in popularity, attracting a large influx of users, and subsequent video views continued to climb, with the highest single video reaching 4.5 million views, successfully unlocking the "four million views" achievement.

Aerospace YuGuang TikTok account video

--Numerous Inquiries

As the view count continued to rise, the number of people making inquiries to this LED display factory also increased, with many customers leaving comments under their videos askingWhat is the price of the display? How do I order?Not to mention earlier cases, just looking at the recent comments in the image below, you can see how booming the business of this LED display factory is, with inquiries coming in constantly.

Inquiry situation in the comment section of Aerospace YuGuang's TikTok account

Analysis of Success Factors

--Refined TikTok Strategy

1. Video Content

Authentic Filming.The vast majority of this LED display factory's video content is shot in real scenes, which allows for a genuine and intuitive presentation of the product's effects. Through real-life videos, potential customers can clearly see the performance of LED displays in different application scenarios, whether it's the high transparency of transparent screens or the vibrant colors of advertising machines, all allowing potential customers to truly experience the high quality of the products.

Excellent Visual Effects.Aside from the filming technique, the visual effects of this LED display factory's products are also outstanding. With excellent color reproduction and brightness, their products deliver clear and bright display effects in various scenarios, whether for indoor displays or outdoor advertising, attracting viewers' attention with vivid colors and dynamic effects.

Relaxing and Fun.These videos that showcase the final effects are also very relaxing and interesting to watch, which is beneficial for video dissemination. The more times a video is watched and the longer viewers stay, the higher the likelihood that the system will push it to more people, thus forming a positive cycle.

2. Posting Strategy

This LED display factory maintains stable and continuous updates. While this may seem simple, it is actually difficult to persist, but Aerospace YuGuang has done it and done it well. This good habit is well worth learning for other overseas enterprises.

Aerospace YuGuang TikTok account update status

3. Operations

This LED display factory carefully manages its comment section, responding promptly to potential customers who inquire about prices and guiding their decision-making. Through such active interaction, not only can they establish direct contact with potential customers, but also promote conversion rates and boost business growth.

Aerospace YuGuang TikTok account comment reply status

4. Conversion

This LED display factory has posted multiple contact methods on its TikTok homepage, including phone, email, and official website links, making it easy for potential customers to contact them quickly. This not only improves contact efficiency and promotes customer conversion, but also enhances user trust.

--Other Strategies

1. Official Website

The official website of this LED display factory supports both Chinese and English, so even overseas users can easily learn about the factory and its products through the website, thereby enhancing brand awareness and trust.

Aerospace YuGuang bilingual official website screenshot

2. LinkedIn

This LED display factory has also opened a LinkedIn account, as shown in the image.

3. YouTube

This LED display factory also posts videos on YouTube, but the results are not as good as those on TikTok.

Conclusion

The success of Aerospace YuGuang not only demonstrates the huge potential of the LED display industry in overseas markets, but also provides valuable experience for other overseas enterprises. In the future, as global demand for high-tech products continues to grow, it is believed that more and more Chinese manufacturing companies will be able to expand into global markets and enhance their brand influence with the help of TikTok and other social media platforms.