Case Background
SOUEAST possesses strong technical reserves, focuses on global market expansion, and relies on world-leading technology and stringent quality control standards to provide convenient lifestyles for users worldwide. Based on consolidating its domestic market share, the brand targets overseas incremental space, choosing social media short video operations as a breakthrough approach. Leveraging product technology advantages and precise content strategies, it drives the brand's influence to extend into overseas markets.
Solution
The core demand of SOUEAST is to enhance brand exposure and awareness through overseas social media platform operations. To this end, a social media short video operation plan centered on "product advantage output" was formulated, with specific strategies as follows:
Abandoning rigid technical parameter listings, the core advantages of the product are transformed into intuitive short video content. For example, shooting product function test videos to demonstrate how technology solves users' life pain points; creating comparison short videos to highlight the technical differences with similar products, allowing overseas users to quickly perceive the brand's technical strength.
Adjust video style and language expression according to the cultural preferences and user habits of different overseas target markets. Use BGM and subtitle languages familiar to local users, combine regional hot topics and challenge gameplay to create content, lower the user cognition threshold, and enhance content acceptance and dissemination.
Deploy on mainstream overseas social media platforms to build a short video content distribution matrix, synchronously publish high-quality content, and unify the brand's visual image. Through platform algorithm recommendations and topic tag optimization, expand content reach and achieve a superimposed effect of brand exposure.
Marketing Effect
After 6 months of overseas social media short video operations, SOUEAST has achieved a cumulative total network exposure of 100,000+, effectively enhancing the brand's exposure and awareness in overseas markets, laying a foundation for subsequent overseas market expansion and user conversion.
