Case Background
Banco Falabella is a bank under the Falabella Group, the largest retailer in Latin America, with customers across Chile, Peru, Colombia, and other regions. With the rapid rise of e-commerce platforms and the digital economy in these areas, local financial services are evolving towards greater efficiency and convenience. In response to this trend, Banco Falabella has launched a series of attractive services such as free account management, commission-free bank transfers, and free withdrawals at Servibanca ATMs. However, many users are still unaware of these high-value services.
To enhance brand awareness and let potential audiences learn about these unique services, Banco Falabella initiated a marketing campaign called "There are two types of people," aiming to guide customers to experience the differences between its own services and those of leading competitors, and to amplify the campaign effectively through Tuke.
Solution
In fact, every platform has its own unique characteristics, and brand advertising must follow the tone of each platform. Using the same creative material across different platforms may improve production efficiency, but it is highly likely to reduce actual advertising effectiveness, making it counterproductive. Therefore, under the advice of Tuke for Business, Banco Falabella created a series of creative videos tailored to Tuke’s vertical screen, real-person, and immersive features. These videos are close to everyday life and feature humorous storylines, showcasing familiar scenarios such as online food ordering, travel, and beauty consumption. Through real-person interactions or one person playing two roles, combined with witty dialogues, the videos vividly demonstrate the effects of different choices. This allows users to "immerse themselves" in experiencing Banco Falabella’s special offers, not only increasing audience awareness of the brand but also deepening the connection between the brand and its target audience, while inspiring users to try its services.
Marketing Results
Through this creative experiment, Banco Falabella found that producing Tuke First content was far less complicated than imagined, and with the support of various platform tools, it could even be considered simple and highly effective. According to statistics, the CPV (cost per view) of this ad campaign decreased by 67%, the 6-second VTR (view-through rate) increased by 160%, and the CTR (click-through rate) rose by more than 95%. Overall user engagement increased significantly, fully demonstrating the optimization effect that creative content adapted to platform characteristics can bring to advertising.
In the process of building and strengthening communication with our online audience, Tuke is an indispensable platform. Its creative ecosystem and viral capabilities allow us to better deliver the content we want to highlight to our target audience and achieve remarkable results. For us, incorporating Tuke marketing into our digital strategy is a wise choice. In the future, this platform will inject unlimited momentum for us to maintain competitiveness in the ever-changing digital world.
