469Although China occupies a leading position in the global export of glasses and related products, with a huge export volume, there are not many brands that have gained international recognition.
However, a company in Zhengzhou has achieved this.
With keen market insight and exquisite eyewear design, it has stood out in the fierce market competition, successfully bringing the brand Zeelool to overseas markets, becoming one of the largest domestic online eyewear brands globally.
In such a tense market environment, how did Zeelool manage to turn the tables?
Accurate Market Positioning, Creating a Differentiated Overseas Strategy
In 2017, Zeelool, with its forward-looking market insight, discovered the huge potential of the North American eyewear market and adopted a dual-channel strategy of independent website and Amazon operations, successfully entering the North American market.
According to relevant research data, the United States, as the world's largest eyewear segment market, reached a market size of $33.83 billion in 2023, and this number is still growing. This further confirms Zeelool's long-term vision and precise grasp of market trends when positioning itself in the market.
Zeeloo independent website page
In addition to its long-term vision, Zeelool's ability to stand out in the market also depends on its excellent cost performance and unique product differentiation strategy.
While providing high-quality eyewear products, Zeelool also pays great attention to the shopping experience and satisfaction of its customers.
They promise to provide global customers with services including free worldwide shipping, a worry-free return period of up to 30 days, and up to one year of free repair service. These services ensure that customers can enjoy a convenient, secure, and pleasant experience throughout the entire process of purchasing Zeelool glasses.
Zeeloo service policy
Comprehensive Social Media Layout, Strengthening Traffic Conversion Rate
In its overseas market promotion strategy, the Zeelool brand has made full use of the influence of social media, setting up official accounts on several mainstream platforms such as TikTok and Facebook. By releasing content such as fashionable eyewear matching and new product release previews, it has successfully attracted a large amount of traffic to the brand's official website.
1. TikTok
Zeelool's performance on the TikTok platform is particularly outstanding. The account @Zeelool Optical has accumulated 997,100 followers, and its videos have repeatedly reached millions of views, greatly increasing the brand's exposure and successfully building a loyal fan base for Zeelool.
Zeeloo-TikTok account status Source: Echotik
In addition to attracting traffic through the official account, Zeelool also creates topic hashtags on TikTok to attract traffic through hashtags.
For example, the related hashtags #zeelooleyewear and #zeelool have reached 5.3 million and 16.8 million views respectively, which has greatly contributed to the brand's exposure.
Zeeloo-TikTok hashtag status Source: Echotik
2. Facebook
On the Facebook platform, the Zeelool brand attracts potential customers through a series of innovative marketing strategies. It not only launches various attractive promotional activities, such as distributing coupons and implementing limited-time discounts, but also offers free gifts to stimulate users' desire to purchase.
This mode of operation has allowed Zeelool to accumulate 800,000 fans on Facebook and gain a huge amount of traffic.
Zeelool's Facebook account status
Influencer Marketing, Brand Localization
Aiming at its young consumer group, the Zeelool brand keeps up with trends in its operation strategy. They have launched the "Zeelool Influencer Program" on their official website, continuously recruiting influencers or ordinary users active on social networks to share their try-on experiences.
Zeelool Influencer Program
Most of the influencers signed by Zeelool have around 100,000 followers, but they are very attentive to user maintenance and content operation, have high brand loyalty, and play a positive role in brand promotion and exposure that should not be underestimated.
Taking the TikTok platform as an example, Zeelool has successfully attracted a large amount of traffic to the brand by cooperating with influencers who match the brand style. The fashion blogger @avlrgosmood is a model of such cooperation, with video content focusing on fashion recommendations and a considerable fan conversion rate.
TikTok influencer - @avlrgosmood account status Source: Echotik
In Zeelool's promotion, she skillfully introduced multiple pairs of glasses and shared tips on how to wear them for different occasions, achieving 1.5 million views and significant recommendation results.
@avlrgosmood recommendation video
Summary
From the brand's journey overseas, we can see that Zeelool has always focused on brand development, valued brand image and user experience, constantly shaped a unique brand identity, and improved product and service quality to meet user needs and win consumer trust. These strategies have significantly improved customer satisfaction and loyalty, while also enhancing the brand's market influence.
With the continuous deepening of globalization, Chinese brands going overseas has become a new trend. We look forward to seeing more Chinese brands bravely go global in the future, seeking new opportunities in the global market with an open mind and innovative spirit, and realizing their dreams of internationalization.
