488When it comes to portable energy storage products, the first keyword that may pop into your mind is “outdoor electricity,” but did you know that these seemingly niche products are now incredibly popular in overseas markets!
There’s a domestic brand called Jackery that has not only appeared at international exhibitions, but also captured a large number of loyal overseas users through social media marketing and influencer collaborations.
Today, let’s follow Tuke and see how Jackery, this dark horse, has managed to break through in the field of portable energy?
Image source: from the Internet
1. Small Power Stations Solve All Outdoor Electricity Needs: Seizing the Golden Opportunity of Market Demand
As a pioneer in China’s portable energy storage industry, the Jackery brand has focused on providing users with convenient and efficient green energy solutions since its establishment in 2011.
In recent years, with the rise of outdoor activities and camping trends, as well as the increasing demand for emergency home electricity, the portable energy storage market has ushered in unprecedented development opportunities. Industry forecasts show that by 2026, the global portable energy storage market size will exceed 80 billion yuan, eight times that of 2021!
Image source: cifnews
Jackery keenly seized this opportunity and launched a series of high-performance outdoor power stations. Take Jackery’s flagship product, the Solar Generator 3000 Pro, for example: it not only has an ultra-large capacity of 3024Wh, but can also power 99% of household appliances. For consumers who love road trips, camping, or even RV travel, this is simply a “life-saving tool.”
Moreover, the environmental friendliness and portability of Jackery’s products also align with European and American users’ pursuit of green energy, making them highly popular among these users.
Image source: from the Internet
2. Multi-Channel Layout: E-commerce Platforms and Independent Sites Go Hand in Hand
When expanding into overseas markets, Jackery adopted a dual strategy of “e-commerce platforms + brand independent sites.” As a leading energy storage brand on Amazon, Jackery’s online retail sales on the US site account for as much as 40%. At the same time, its independent site sales have surpassed platform channels, accounting for more than 50%.
The establishment of independent sites not only increased Jackery’s brand voice, but also provided direct access to consumers. Users can learn about product information, participate in promotional activities, and view other users’ shared experiences through the independent site, greatly enhancing consumer trust and purchase intention.
Image source: Jackery brand independent site
3. Deep Cultivation of Social Media: Multi-Platform Operation + Multiple Marketing Approaches
Jackery realized the importance of social media early in its overseas expansion and has successfully built its own social media matrix through years of continuous operation.
1. Scenario Marketing: Diverse Display of Everyday Life Scenes
On TikTok, Jackery showcases its products’ practical applications in various life scenarios through creative short videos—from home use to camping, summer barbecues to winter heating—each scenario closely matches user needs. Through these relatable contents, Jackery has successfully attracted a large following and established emotional connections with users.
Image source: TikTok
2. Influencer Marketing: Deep Seeding in Vertical Fields
Jackery’s products are known for their practicality and user experience. These users usually search for unboxing reviews or real experiences on social media before purchasing. Therefore, Jackery attaches great importance to collaborations with influencers. From tech reviews to outdoor scenery, the forms of cooperation are very diverse.
Take YouTube as an example: in just one year, Jackery collaborated with more than 160 vertical influencers, releasing 365 promotional videos with a total of 45 million views! Most of these influencers are tagged as “hobby,” “outdoors,” etc., and showcase product features in real usage scenarios, effectively stimulating fans’ desire to buy.
Image source: YouTube
3. Holiday Marketing: Using Creative Activities to Get Closer to Users
Jackery also has a knack for holiday marketing. From Valentine’s Day promotions to “Jackery Day” brand festival activities, Jackery attracts user participation through themed events.
For example, on Facebook, Jackery launched a 15-day Father’s Day promotion with a lottery, attracting a large number of users. This marketing approach not only increased brand exposure but also enhanced user engagement and loyalty.
Image source: Facebook
4. The Inspiration of Jackery’s Success for Other Brands Going Global:
1. Seizing the Blue Ocean of Demand:
Identifying the pain points of the target market and launching products that truly solve user problems is the key to opening up the market.
2. Multi-Channel Marketing Layout:
While leveraging e-commerce platforms for traffic, establish independent brand sites to empower long-term brand development.
3. Deep Cultivation of Social Media:
Choose suitable social media platforms, combine influencer marketing and user interaction, and form a closed loop for brand communication.
Image source: from the Internet
Jackery’s success is a practice of precise positioning, continuous cultivation, and innovative marketing. From a leader in the outdoor power market to a benchmark global portable energy brand, Jackery has proven the infinite possibilities of Chinese brands in overseas markets through real actions.
Who will be the next “Jackery” to go global?
