438Recently, Tuke noticed thatMySmile, a niche American brand established in 2016, has quickly become popular on TikTok thanks to a teeth whitening device. With total sales exceeding547,200 units, it has become a star brand in the TikTok Shop North American market.
Image source: EchoTik
Why are teeth whitening products so popular in the US?
In the United States, a set of white teeth is not only a symbol of health but also a business card for social status.
Data shows that 99.7% of Americans believe that a smile is their most valuable social asset, and 67% of adults have tried teeth whitening. The teeth whitening market is expected to reach $10 billion by 2030 and continue to grow steadily.
Especially at-home dental beauty products, such as whitening devices and gels, are highly favored for their convenience.
Image source: MySmile official website
With the growing demand for teeth whitening products, brands need to find platforms that can quickly reach consumers and achieve efficient conversion. As a globally popular content e-commerce platform, TikTok is becoming the key for brands to win in the competition.
TikTok Shop: A New Tool for Monetizing Traffic
Facing the expanding market demand,MySmile chose TikTok Shop as its main sales battleground, fully leveraging the platform’s traffic dividends to maximize brand value.
According to third-party platform data, we can see that in the past 30 days, MySmile Shop’s daily sales peak reached 2,200 orders,with total sales exceeding 547,200 orders and total revenue surpassing $16.85 million (about over 120 million RMB).
Image source: EchoTik
Through TikTok Shop, MySmile not only offers a variety of products such as teeth whitening devices, whitening strips, and electric toothbrushes, but has also successfully built a product matrix covering diverse user needs. The shop’s convenient shopping experience and efficient traffic conversion have quickly made it the brand’s core monetization channel.
Image source: EchoTik
Influencer Promotion: The Key to Shop Success
To make the shop’s products reach target consumers more efficiently, MySmile collaborates with influencers, cleverly combining content dissemination with social trust.
According to third-party platform data,MySmile has worked with over 12,000 influencers, deeply exploring product selling points through short videos and live broadcasts.
Image source: EchoTik
Short videos in 15-second formats quickly capture users’ attention, with content including function demonstrations and usage scenarios, greatly enhancing product appeal.
In addition, live broadcasts allow real-time interaction with users, further increasing conversion rates. This influencer promotion strategy has enabled the products to be widely spread among the target audience, bringing sustained sales growth to the shop.
Image source: TikTok
Advertising: Precisely Reaching Core Users
In addition to influencer promotion, MySmile also relies on precise advertising strategies to strengthen brand exposure and user reach.
In terms of advertising, the brand precisely targets the core consumer group aged 18-35. These users not only have a strong demand for teeth whitening, but are also the main active group on TikTok. Through diversified ad content (such as at-home whitening, party preparation, etc.), the brand further enhances user engagement.
Image source: TikTok
At the same time,MySmile also uses TikTok ad data analysis tools to monitor ad performance in real time, and continuously optimizes ad creatives and placement strategies based on CTR (click-through rate) and conversion rate data, thus achieving an efficient closed loop between short video dissemination and advertising.
High Commission Incentives: Driving Influencer Participation
To attract more influencers to join the promotion, MySmile has set a commission rate as high as 28%, significantly higher than the industry average. This generous incentive mechanism not only motivates influencers but also provides strong support for the brand’s rapid expansion.
In addition, the shop’s product price range is $4.97-$189.99, with an average price of $46.88, meeting the needs of different consumer levels while ensuring brand profit margins.The combination of high commissions and reasonable pricing has enabled MySmile to maintain a significant advantage in the fiercely competitive market.
Image source: MySmile official website
Conclusion
The success of the MySmile brand is a classic case of content e-commerce in the TikTok era. By combining TikTok Shop and advertising, it has achieved efficient conversion from traffic to monetization, while also finding the right positioning for the brand in the wave of social media.
For other cross-border brands, MySmile’s overseas story provides vivid inspiration: the deep integration of short videos and influencer cooperation is the core weapon to win the market in the content e-commerce era.
At present, TikTok Shop and precise advertising are still constantly innovating the gameplay of content e-commerce, also providing more brands with excellent opportunities to go overseas.
Seize the opportunity and start planning now! Perhaps the next brand to go viral on TikTok will be yours.
