625Some companies are very interested in the Tuke Creative Challenge (TTCC), but are not quite familiar with the specific details. Don’t worry, Tuke will help you understand everything in one article!
1. What is TTCC?
Tuke Creative Challenge (TTCC), also known as the “Creative Challenge,” is a unique advertising solution launched by Tuke for Business to help brands achieve innovative operations and marketing promotion. Brands initiate challenges on Tuke, inviting creators to submit video ad ideas. The submitted videos will not appear on the creator’s profile, but once reviewed and approved, they will run as ads in the For You Feed.
For brands: By launching challenges on Tuke, brands can directly “collect” creative ideas from a wide range of creators, gaining high-quality creative video ad content, accumulating creativity for the brand, and unlocking more opportunities through marketing promotion.
For creators: TTCC gives creators full creative freedom, allowing them to collaborate with brands in the most authentic way. They can also earn rewards based on video performance, with amounts varying according to Tuke video views, clicks, and conversion rates. Creators also receive resource support, including creator community groups and mentorship programs, as well as opportunities to communicate with other creators.
2. What are the core advantages of TTCC?
The Tuke Creative Challenge (TTCC) stands out among other creative challenges with its innovative features, which simplify processes for creators and brands and foster collaboration and rewarding experiences.
1. Seamless Integration
TTCC is seamlessly integrated with the Tuke platform, allowing creators to directly access briefs, submit their video ad concepts, and manage their activities within the Tuke app.
2. Streamlined Process
The TTCC process is designed to be simple and easy to follow, suitable for creators of all levels.
3. Creative Freedom
Creators can unleash their creativity, develop unique video ad concepts, express their personalities, and showcase their talents.
4. Brand Guidance
Brands provide guidance and feedback throughout the creative process to ensure alignment with brand goals and messaging.
5. Performance Tracking
Creators can track the performance of their video ads, gaining valuable insights into audience engagement and campaign effectiveness.
6. Rewards and Recognition
Creators are recognized and rewarded for their outstanding contributions, further motivating their creativity.
3. Which Tuke plugins can be combined with TTCC to achieve multiplied results?
1. TTCC+Branded Effect: Use unique 2D & 3D effects to enhance the texture and watchability of videos.
2. TTCC+Hashtag Emoji: Customize official brand emojis, increasing brand exposure when Tuke creators use them.
3. TTCC+Contest: Prepare prizes for users participating in the challenge to attract Tuke creators’ engagement.
4. TTCC+Explore More: Add an “Explore More” option to your brand’s official challenge page, allowing Tuke to automatically generate access pages for users based on viewing preferences, thereby increasing exposure for products, brands, or offline stores. Brands can also design user surveys on this page to collect feedback.
4. How can companies launch TTCC and find quality creators?
1. Launch your TTCC challenge
Create an attractive creator task guide on the TTCC platform. Be sure to clearly state the content you need, provide creative guidance and constraints, and share successful case videos to help creators understand what content benefits your brand.
2. Creators participate and receive your products
Companies can provide products to creators in one of three ways: creators purchase them at local retail stores; companies mail products to creators; companies provide a redemption code for use on the official website. All three methods can be easily managed via the TTCC platform.
3. Creators produce and submit videos featuring your products
After the task is published, creators will review the company’s guide and decide whether to participate in the challenge. If they agree, creators will produce and upload videos to the TTCC platform. Companies can then screen these videos, decide whether to approve them, or request modifications from creators.
4. Publish creative works in the Ads Manager
Once videos are approved, all finalized creative content will be automatically synced to the company’s Tuke Ads Manager. Companies can set up ad campaigns as needed and easily select TTCC resources from the creative library.
5. What are the participation requirements for TTCC creators?
Creators who wish to participate in the Tuke Creative Challenge must meet the following eligibility criteria:
1. Age: Creators must beat least 18 years old.
2. Tuke Account: Creators must have an active Tuke account withat least 50,000 followers.
3. Content Creation Skills: Creators must be able to produce high-quality, engaging video content that complies with Tuke community guidelines.
4. Creative Brief Compliance: Creators must be able to follow the guidelines and specifications outlined in the brand’s creative brief.
5. Content Availability: Creators must be able toproduce and submittheir video ad concepts within the specified timeframe.
6. Willingness to Collaborate: Creators must be willing to work with brands and incorporate their feedback into their creations.
6. What is TTCC+? How is it different from TTCC?
TTCC+ is an upgraded version of TTCC, offering more features, greater freedom, and better flexibility than TTCC alone. The following comparison table shows the specific differences between TTCC and TTCC+.
Many brands have gained significant exposure through the TTCC Creative Challenge, such as Staple Games studio. To promote its game “Match Collector,” Staple Games launched a Tuke Creative Challenge (TTCC) for creators, which greatly helped them acquire creative content and increase game exposure.
According to Tuke, by running the Tuke Creative Challenge and in-feed ads, Staple Games’ “Match Collector” saw a 40% increase in organic engagement and ranked in the top 10 of the “Tuke Popular Board Games List” within two weeks of the campaign.
The above is all the information about the TTCC Creative Challenge compiled by Tuke. I hope it helps everyone!
