"This fan has strong battery life and can draw in a lot of air."

"If you wear a tool bag while working, I definitely recommend this product."

"I love everything about this fan!"

In Amazon shopping reviews, many users have shared their fondness for the Ruimai Technology mini fan.

According to reports, Ruimai Technology is a US-based TikTok shop mainly engaged in small home appliances. Currently, this TikTok shop only sells 6 products, and the brand hasn’t even opened a TikTok account.

Yet, it was this small shop that "broke through" in July, achieving a staggering 1113% monthly growth rate, ranking Top 7 in TikTok Shop US monthly sales, and crazily raking in $1.7 million, equivalent to about 12.15 million RMB.

Entering July and August, temperatures have continued to rise in many parts of the world, and the US is no exception. Ruimai Technology’s multifunctional mini fan has become extremely useful during this time, which explains why its sales suddenly surged by 1113%.

However, "timing" is just one aspect; excellent marketing also played a key role. Ruimai Technology focused on collaborating with TikTok influencers, quickly gaining exposure and attention through their influence and fan base, which then spread to other TikTok users, naturally leading to booming product sales.

Tuke has learned that, in order to expand product influence and boost sales, Ruimai Technology has collaborated with 97 TikTok influencers, with an average follower count of 269,100, and has produced a total of 296 videos together.

A TikTok influencer @thebeardedbard, who has 2.1 million followers, showcased Ruimai Technology’s multifunctional mini fan in a video, expressing his love for the fan and saying it is very useful and convenient.

Image source: TikTok

In addition to opening a TikTok shop, Ruimai Technology has also listed its products on overseas e-commerce platforms such as Amazon, AliExpress, and eBay. By selling through multiple channels, more consumers are able to access their products, further boosting sales and brand awareness.

Ruimai Technology mini fan sold on Amazon

Nowadays, the global market for mini fans is continuously expanding. Data shows that in 2020, global sales of mini fans exceeded 250 million units, and by 2025, the global market size is expected to reach $6.8 billion. This presents a rare opportunity for companies and factories whose main business is small home appliances.

In summary, in the second half of 2024, we hope everyone can achieve great results on TikTok and realize rapid sales growth.