Case Background

Yarbo is a yard-type robot launched in 2022 by Hanyang Technology (Shenzhen), a major cross-border seller, with multiple functions such as weeding, snow sweeping, and leaf cleaning. In 2017, Hanyang Technology, which mainly focuses on yard robots and other outdoor technology products, discovered through market research that there was still a significant gap in the yard snow sweeping robot sector in the European and American outdoor markets. After research and development, the company successfully launched the home intelligent snow sweeping robot "Snowbot" in 2021, which quickly exploded in the market once released.

Solution

By operating a social media matrix and short video content, product information and business capabilities are delivered to obtain precise overseas inquiries.

Marketing Results

5080
Number of followers
16K
Views
49k+
Popular video displays
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