1. Statistical period: April 2023 to March 2024
2. Research subjects: Analyze TikTok Shop data for short videos and live e-commerce in mainstream markets such as the United States, United Kingdom, Indonesia, Thailand, and the Philippines, selecting TikTok content related to apparel for analysis reports.
3. Data source: Based on data tracked by the third-party TikTok data analysis platform EchoTik, not official full data. For privacy and data security considerations, the data in this report has been desensitized.
4. Disclaimer: As any data source in the field of statistical analysis has limitations, the data estimated and analyzed in this report is for reference only.
Mainstream markets: Apparel performance and trend analysis
1. Performance of mainstream market apparel categories over the past year
2. Analysis of the most popular apparel categories in mainstream markets
U.S. market: Apparel performance and trend analysis
1. Overall apparel performance and trend changes in the past year
2. Performance and analysis of outstanding apparel stores
3. Performance and analysis of trending data
Indonesian market: Apparel performance and trend analysis
1. Overall apparel performance and trend changes in the past year
2. Performance and analysis of outstanding apparel store chains
3. Performance and analysis of trending data
UK market: Apparel performance and trend analysis
1. Overall apparel performance and trend changes in the past year
2. Performance and analysis of outstanding apparel store sales
3. Performance and analysis of trending data
