TikTok Market Reports

As TikTok's global monthly active users surpass the 2 billion mark and its e-commerce GMV grows over 200% year-on-year in 2025, an undeniable reality confronts all businesses expanding overseas: TikTok is no longer just a rising star in social media traffic but a battleground for global marketing. However, faced with complex advertising rules, shifting cultural contexts, and a vast pool of influencer resources, over 70% of enterprises managing their own operations find themselves trapped in the dilemma of "burning money without results." At this critical juncture, choosing a professional and reliable TikTok advertising service provider—shifting from blind ad spending to precision targeting—has become the decisive step that determines success or failure in overseas expansion.

Niche tracks hide lucrative businesses.

In 2026, competition for TikTok's overseas expansion is intensifying, and agency operation service providers with official certification, full-domain operation capabilities, and localization expertise are the top choice for businesses. When selecting a service provider, it is essential to conduct a comprehensive evaluation based on five key dimensions: official qualifications, full-chain services, localization capabilities, real-world performance data, and pricing models.

There are numerous TikTok agency service providers in Shenzhen, and businesses expanding overseas that choose the wrong partner not only waste their budget but may also miss their market window. When selecting a provider, priority should be given to three dimensions—official qualifications, industry match, and data transparency—rather than simply comparing quotes.