TikTok Market Reports

According to eMarketer's latest forecast for 2026, TikTok's marketing spending for influencers in the US market is expected to reach $2.9 billion this year, a year-on-year increase of 27.9%. The influencer content field has become the core battlefield of the "business explosion accelerator" in TikTok Shop's business management methodology. Choosing the right professional TikTok influencer to collaborate with is becoming a key decision for overseas brands to reduce costs and increase efficiency.

The overseas business route is on the right track! Even small factories can make a comeback and prosper

If in the past few years, brands were still in the stage of crossing the river by feeling the stones when going global, then now TikTok has become a "highway" for Chinese brands to go global. The latest industry survey shows that over 70% of overseas brands consider influencer collaboration as their top choice for content marketing. In this track, the role of TikTok influencer advertising service providers is shifting from assistants to manipulators. Whoever can accurately connect with local experts will be the first to capture the minds of overseas users.