67The cross-border 3C digital market, once a golden track for Chinese brands going global, has now become a brutal colosseum for countless sellers. Price wars have squeezed profits as thin as paper, return rates are headache-inducingly high, and traffic costs get more expensive every year—these are the dilemmas almost every 3C cross-border seller faces.
Amid such an environment, a brand from ShenzhenOrasharehas carved a completely different path in the Philippine market.
Image source: TikTok Shop
Quietly making big money: the 'power bank champion' of the Philippine market
In the Philippines, Orashare almost dominates the 'mini power bank' niche. Take the best-seller O10 10000mAh as an example: related videos of this product on TikTok exceed 5,000, giving it a massive exposure base.
Its TikTok Philippines store earns more than 1.09 million USD per month, and its transaction volume over the past year reached 13.11 million USD.
Image source: kalodata
On the two e-commerce platforms Shopee and Lazada, Orashare's official flagship store consistently occupies top positions on the best-selling digital accessories charts, accumulating follower counts from tens of thousands to over a hundred thousand and extremely high ratings.
In the power bank category, popular items such as the O10, O20, and OL100Pro (100000mAh outdoor large-capacity) have cumulative sales reaching tens of thousands to hundreds of thousands of units, repeatedly claiming the champion spot in category sales.
In addition, products such as the DF09 camping fan and the BSH series karaoke speakers precisely target local 'power outage backup' and 'outdoor gathering' scenarios, with unit sales also exceeding ten thousand.
Image source: Lazada
From Shenzhen to Manila, Chinese brands going globalHow to do it?
Orashare's parent company is Shenzhen Chengxiang Technology. The brand self-positions as 'BRIGHTENED BY SHARING', an international electronics brand developed for Southeast Asian countries, committed to sharing electronic products with elegant and stylish design, affordable prices, and creative technology.
Image source: Orashare
First, weak power infrastructure. The Philippines is an archipelagic country made up of more than 7,000 islands, and power supply in many areas is unstable, with blackouts during typhoon season being common. This means that products like power banks, camping fans, and emergency lighting are not just nice-to-have consumer goods locally but essential needs.
Second, high mobile internet penetration but insufficient charging facilities. The Philippines is one of the countries with the longest social media usage times in the world, and users spend a lot of time on their phones every day. However, the lack of public charging facilities creates strong demand for portable charging devices among everyone.
Orashare's product matrix precisely matches these needs—power banks solve the anxiety of 'no electricity to charge', camping fans solve the problem of 'heat during outages', and karaoke speakers tap into Filipinos' cultural love of music and gatherings.
Image source: Orashare
The 'Philippine tactics' on TikTok
Orashare's TikTok strategy is not simply 'posting videos and attaching links', but a systematic approach.
Its TikTok store, Orashare PH, has been tracked since May 2023, mainly covering the categories of phones & digital / mobile phone accessories / power banks, with livestream selling as the primary sales method.
Image source: TikTok
－打造本地化直播体系，提高转化效率
Livestream e-commerce is an important operating method for Orashare in the Philippine market.
Orashare uses local Philippine livestream hosts to broadcast, communicating in English and Taglish (a common Philippine mixed expression of English and Tagalog) to make livestream content more in line with local consumer habits.
In addition, during important promotional nodes in the Philippines, the brand also increases livestream frequency, using long-duration livestreams to enhance exposure and sales opportunities.
Source: TikTok
From actual performance, the brand's livestream operations have taken shape. According to third-party data platform statistics, in the past 30 days, Orashare PH TikTok store's livestream transaction amount reached approximately $322,600, with livestream views exceeding 1.1 million.
It can be seen that through continuous livestreaming and scenario-based presentation, the brand not only increased product exposure but also further shortened consumers' decision path from learning about a product to completing the purchase.
Source: kalodata
－Influencer alliance expands content coverage
In addition to official livestreams, Orashare also actively utilizes TikTok's affiliate marketing system, cooperating with a large number of local Philippine influencers.
Compared with traditional advertising, influencer content is closer to consumers' daily lives.
For example, some digital review influencers showcase power bank capacity and charging speed; campus creators share “essential electronics for class”; lifestyle influencers integrate products into scenes such as travel and camping.
This content format reduces consumers' resistance to ads and also turns products from “unknown brands” into “life recommendations”.
Source: kalodata
Taking digital review influencer @bwmtechreview as an example, this account has long shared experience content on various tech products, with approximately 42,200 followers.
When promoting Orashare's mini power bank, he did not simply introduce product specs; instead, by physically handling and showing the product size, he highlighted the mini power bank's “compact and portable, suitable for carrying around” features, letting consumers feel the product use scenario more intuitively.
Source: kalodata
The video eventually gained approximately 1.577 million views, and drove sales of 24,700 units, with transaction amount reaching about $55,700.
From this case, it can be seen that authentic experience sharing by influencers in vertical fields can help brands quickly reach target consumers, while also further improving purchase conversion after content seeding.
Source: kalodata
Such influencer cooperation is not an isolated case; Orashare has built an affiliate marketing system on TikTok that covers a large number of creators.
According to third-party data platform statistics, in the past 30 days, Orashare's Philippine TikTok store had more than 10,800 affiliate influencers participating in promotions, posting over 21,200 videos and livestream content in total, bringing affiliate transaction volume to approximately $739,800, accounting for an important proportion of the store's total transaction amount.
By continuously expanding influencer coverage, the brand can make products appear in more different consumption scenarios, thereby continuously enhancing market awareness and sales conversion.
Source: kalodata
Final Thoughts
More and more Chinese companies are turning their attention to overseas markets, and the opportunities there are no longer just about simply selling products.
For brands, truly entering a market requires not only product advantages, but also an understanding of local consumers' lifestyles and purchasing habits. Finding the right channels and building connections in ways that are closer to users are becoming long-term considerations for companies in their global expansion journey.
Today, the global consumer market continues to evolve, and new opportunities keep emerging. For domestic companies, overseas markets remain a space worth exploring. Delivering quality products, creating compelling content, and executing strong localized operations may well be the key foundation for brands to go further abroad.
