As TikTok continues to strengthen its influence on the global e-commerce landscape, more and more companies are choosing this platform for overseas marketing and expanding into international markets.

Some of these companies have achieved success, while others have encountered failure. Tuke has analyzed the reasons for failure and summarized them into the following five points:

1. Cultural and Market Mismatch: Insufficient understanding and adaptation to the culture and consumer behavior of the target market;

2. Lack of Content Quality and Creativity: Content lacks appeal and fails to stand out on the highly competitive TikTok platform;

3. Incorrect Target Audience Positioning: Failure to correctly identify and attract potential target audiences. B2C companies mainly target ordinary consumers (buyers), while B2B companies focus on distributors (sellers); do not confuse the two;

4. Marketing Strategy and Execution Errors: The company's strategic planning and execution fail to align with the characteristics of the TikTok platform or market trends;

5. Ignoring Data and User Feedback: Failure to effectively use data analysis to guide marketing decisions and ignoring user feedback.

It is evident that for companies hoping to efficiently enter overseas markets through TikTok, there are indeed certain challenges. Therefore, choosing to cooperate with professional overseas operation agencies is a better choice.

Next, let's specifically discuss why overseas companies should cooperate with operation teams, and what are the advantages and necessities of working with them!

1. Professional Knowledge and Experience: Professional operation teams have rich market experience and expertise, enabling them to open and efficiently manage TikTok accounts for overseas companies. They also know how to create content that attracts TikTok target users and how to use various marketing tools and strategies to enhance brand influence;

2. Saving Time and Resources: Managing a TikTok account requires a lot of time and effort. By entrusting these tasks to an operation team, overseas companies can invest more resources in core business areas such as product development, customer service, and market expansion;

3. Cultural and Language Adaptability: Overseas companies often face barriers in understanding and communicating with different national cultures and languages. Operation teams can effectively solve this problem by creating content that better fits the local market according to local user preferences and behaviors, achieving effective interaction with local users;

4. Data-Driven Decision Making: Professional operation teams can provide data analysis support and adjust strategies in a timely manner based on TikTok user feedback and market trends, improving marketing efficiency;

5. Responding to Market Changes: Social media and digital marketing are rapidly changing fields. Professional teams can adapt to these changes more quickly, ensuring that overseas companies' marketing strategies are always up-to-date and effective;

6. Risk Management: Operation teams can help overseas companies effectively deal with public relations crises, such as negative comments, negative news, and harmful information, protecting the brand image.

Based on the above advantages, Tuke believes that whether you are a complete overseas beginner, a company seeking a "second chance" after your first failure, or an overseas company hoping for better results, you are very suitable to cooperate with an operation team.

With the help of customizedprofessional and personalized overseas marketing solutions from operation teams, overseas companies can avoid many "detours" and acquire customers more efficiently on TikTok, gaining a large number of overseas orders.

For example,Guangzhou LED Lamp Factory E-Light is a typical case.

Guangzhou E-Light Optoelectronic Technology Co., Ltd. was established in 2019. Its main business includes LED transparent screens, film screens, grid screens, projection, controllers, and software development. E-Light was not familiar with operating on the TikTok social platform, so when choosing to go overseas through TikTok, it sought professional operation assistance, entrustingindependent website construction, TikTok account operation, and video shooting and other tasks to the operation company. In just three months of cooperation, the number of overseas inquiriesachieved a breakthrough from 0 to 1, successfully exceeding 100!