At present, it is obviously not easy to "survive" in the domestic game industry. As the domestic game market becomes saturated and competition in the industry becomes increasingly fierce, game companies are facing increasing pressure. As a result, some game companies have set their sights on overseas markets, hoping to achieve better revenue by Tuke.

In this regard, Tuke believes that this is a highly feasible development path, because some game studios have already received good responses on TikTok, such asStaple Games.

Staple Games, through TikTok creative challenges and in-feed ads, saw a 40% increase in natural engagement for its latest game, "Match Collector." During the two weeks of the campaign, it even ranked in theTop 10 of TikTok's popular board game chart. Therefore, if domestic game developers want to Tuke, they can completely replicate Staple Games' approach. Next, Tuke will discuss this in detail with everyone.

Staple Games is a game studio focused on creating high-quality, free, and fun casual games, dedicated to providing an excellent gaming experience through simple design and intuitive gameplay. When launching its latest game, "Match Collector," Staple Games chose to promote it on TikTok, aiming to drive downloads and fully showcase "Match Collector" to players.

To improve the effectiveness of the campaign and increase its diversity, Staple Games adopted a hybrid creative strategy, using self-developed creatives + TikTok Creative Challenge (TTCC), while also sourcing creative content from creators. Subsequently, the best-performing creatives are selected for in-feed ad placement to drive app installs.

What is a TikTok Creative Challenge?

The TikTok Creative Challenge is an event held on the TikTok platform aimed at inspiring and showcasing users' creativity. These challenges usually have a specific theme or requirement, and participants need to create and share their own TikTok videos based on these requirements.

In these challenges, users need to use specific music, special effects, hashtags, or follow certain fun and creative guidelines to create videos. TikTok Creative Challenges usually encourage a large number of users to participate and share, resulting in a viral effect on the platform.

This is why Staple Games chose to showcase its games through TikTok Creative Challenges, as it can generate wider exposure and increase organic user engagement.

What are in-feed ads?

TikTok In-Feed Ads are a form of advertising on the TikTok platform. These ads appear on users' "For You" page, which is TikTok's main content feed. In-feed ads are similar to regular TikTok videos that users see and can seamlessly blend into the browsing experience, making them very effective for brand exposure and product promotion.

I believe that by sharing Staple Games' approach and a detailed introduction to TikTok advertising, everyone now has a more concrete understanding of how to promote games on TikTok.

But some may ask: What if you don't know how to do it, or can't do it independently?

Then just find a professional agency to cooperate with! Whether it is the gaming industry or other industries, when companies encounter problems Tuke, seeking help from an agency is the optimal solution. Advantages: saves time, higher efficiency, better data!

In short, for games Tuke, making good use of TikTok Creative Challenges, in-feed ads, and other advertising formats is more conducive to promoting game products. If necessary, you can also seek help from an agency! Better promotion results, higher efficiency!