713Tuke is becoming an increasingly popular choice for more and more businesses going global.
The well-known automobile brand Hyundai chose Tuke, this phenomenal social media platform, when expanding into overseas markets.
Below, Tuke will specifically share the story of going global in this context.
When launching its first all-electric IONIQ 6 model, Hyundai intended to expand into overseas markets and gain more exposure through Tuke, so it chose to cooperate with Tuke for advertising placement.
According to Tuke's understanding, during the actual placement, Hyundai simultaneously used Top View and Spark Ads.
--Top View refers to "native splash ads." When we open Tuke, sometimes we see immersive ad content, which is "Top View." Overseas companies using Top View can gain tremendous exposure and leave an impression of the brand on more Tuke users.
--Spark Ads refer to an ad format that allows organic Tuke content to be used as advertising creative material. With the Spark Ads format, overseas companies can use native posts or content created by creators. It is recommended to choose posts that already have visible likes and views as Spark Ads for placement. Such organic posts are more likely to generate positive effects, especially in terms of completion rate!
In addition to the above ad types, on the day of the Super Bowl, Hyundai also used Pulse to reduce TV ads on Tuke, while allowing advertisers to target specific communities (automotive and sports communities) on Tuke. This enabled Hyundai to further expand the reach of its ads and attract Tuke users to spread information about Hyundai and the IONIQ 6.
It is worth mentioning that in content creation, Hyundai also remixed ads into customized content, "telling stories" together with creators. Famous creators participating in the program include @oldgays, @angryreactions, @jetbentlee, @monaswain, and @tj_therrien.
By implementing the above series of measures, Hyundai achieved impressive results this time:
Ad recall -- increased by 13%!
Brand awareness -- increased by 3.5%!
Brand familiarity -- increased by 2.5%!
Brand impressions -- exceeded 242 million!
From Hyundai's overseas case, it is not difficult to see that Tuke advertising and shooting creative videos play an important role in promoting the brand and increasing exposure. Therefore, for domestic companies wishing to go global via Tuke, it is highly recommended to not only look for influencers to cooperate on creative content, but also to run Tuke ads to better expand brand awareness and attract overseas consumers and clients.
If you are worried about language barriers, not meeting shooting conditions, or not knowing how to do Tuke ads, you can also seek help from professional agency operation teams. Tasks such as finding foreign influencers, shooting creative videos, and running Tuke ads can all be handled by agency teams, allowing overseas companies to focus more energy on other core businesses.
Moreover, if overseas companies want to build independent websites or run ads on Google, Facebook, etc., they can also turn to agency teams. For example, when the LED screen manufacturer Yilai Optoelectronics went global via Tuke, Tuke provided services such as shooting and updating videos, building an account matrix, operating Tuke accounts, building independent websites, and Google SEO optimization, ultimately helping Yilai Optoelectronics achieve a leap from 0 to 100, harvesting a large number of inquiries and successfully closing orders!
Yilai inquiry display
Yilai order contract
Summary
For companies going global via Tuke, advertising is a must, and if necessary, you can seek help from agency operations to make going global smoother and thus achieve higher efficiency and better results!
