When overseas brands use Tuke for overseas social media marketing, choosing a suitable advertising launch timing is very important.

This not only allows brands to interact better with their audience in the festive atmosphere, but also helps increase brand awareness and influence.

However, when selecting the timing, overseas brands need to consider the cultural background and holiday characteristics of the target market, as well as the brand's positioning and audience group.

Next, Tuke will show you which advertising launch timings in February 2024 need to be noted.

Image source: Tuke For Business

National Wear Red Day

National Wear Red Day is a special holiday originating in the United States.

On the first Friday of February every year, people wear red clothes to show their support for raising awareness about heart disease. This holiday is also seen as a reminder for women to always pay attention to their health.

In the UK, there are also similar activities held on National Wear Red Day. Many brands and organizations respond to this holiday in various ways, such as releasing promotional messages about heart health and organizing charity events.

Chinese New Year / Lunar New Year

Chinese New Year is a traditional festival with a long history and great significance in Chinese culture, and it is also a joyful time for family reunions and bidding farewell to the old and welcoming the new.

On December 22, 2023, the 78th United Nations General Assembly passed a resolution to designate Lunar New Year as a UN holiday, making the "Chinese New Year" a "World New Year".

This resolution fully reflects the respect and recognition of Chinese and Eastern culture by the international community, and also provides a valuable opportunity for overseas brands to promote Chinese traditional culture and Chinese brands on overseas social media.

On overseas social media, on this day, both Chinese and foreign brands not only send festival greetings, but also incorporate brand and product elements, allowing people to better understand the integration of Chinese traditional culture and modern brands.

Carnival

South America is a target market for many overseas brands, so Carnival is definitely not to be missed. Moreover, there is news that Tuke Shop will soon be launched in South America.

Therefore, for overseas brands wanting to operate in South America, the 2024 Brazil Carnival event timing is a must-attend, helping brands build popularity in advance.

Valentine’s Day

Valentine’s Day originated from Christianity.

On February 14th every year, people express love to their beloved ones, exchange gifts, and enjoy wonderful moments.

Of course, this day is also an unmissable marketing timing for overseas brands in advertising campaigns. Major brands can take advantage of the Valentine’s Day buzz to release various creative posts and interactive activities to attract fans’ attention and participation.

Festivals are not only important moments in people’s lives, but also excellent opportunities for brands to showcase their unique features and enhance their influence. On overseas social media platforms, releasing relevant content using the festive atmosphere can better attract the audience’s attention and strengthen users’ sense of identity and loyalty to the brand.

Therefore, for brands wanting to expand into overseas markets, it is essential to seize the holiday timings, plan and prepare in advance, and play to your unique strengths. Only in this way can you stand out in fierce competition and win more users’ favor and trust.