When the development of the domestic market hits a bottleneck, expanding into overseas markets becomes a better choice for domestic enterprises. Through short video platforms such as Tuke, many domestic companies have already achieved impressive results and received a continuous stream of inquiries.
Today, Tuke would like to share with youShenzhen Raybo LED Display Manufacturing Co., Ltd., which is one of them. The Tuke account@leddisplay_rayboled has 22K+ followers. Although 20,000 followers may not seem like a lot, the account's ability to attract and acquire customers is very strong! A single video has reached over 5 million views! As shown in the figure.
Next, Tuke will explain in detail how Raybo, the LED screen factory, achieved this!
Company Brand Introduction
Shenzhen Raybo LED Display Manufacturing Co., Ltd. is a company specializing in outdoor LED displays, transparent LED screens, floor tile screens, and creative design LED screen manufacturing. Not only has it established sales channels domestically, but it has also set up overseas sales lines. Among them, Tuke is an important marketing platform, and by going overseas through Tuke, it has achieved impressive marketing results.
Factory Interior Shot
Tuke Key Achievements Display
1. Over 5 Million Views!
As shown in the figure below, the short videos uploaded to Tuke by Raybo LED screen factory have been well received by many Tuke users. In addition to a single video exceeding 5 million views, there are also videos with more than 1.5 million and 750,000 views.
2. Received a Large Number of Inquiries
Raybo LED screen factory has leveraged Tuke to generate huge traffic. Not only are the video views high, but there are also many people coming to inquire. Since 2022, people have continuously left comments asking how to buy and what the prices are.
After showcasing Raybo LED screen factory's Tuke marketing achievements, let's talk about what everyone cares most about—how they did it! Please see below for details!
Strategy 1: Build a Tuke Account Matrix
The more accounts you have, the more exposure you can get. Raybo understands this well and has registered multiple accounts on Tuke, publishing content in a matrix format to gain a large amount of exposure.
Strategy 2: Real People + Product Live Shooting
The authenticity of the product determines the level of trust potential customers have in the company. When shooting, Raybo LED screen factory uses real people appearing on camera plus actual product shots, truly showcasing product details and factory interior scenes, allowing everyone to see the most genuine side. After all, only products of high quality and absolute confidence in themselves dare to be displayed so directly, so there is no worry about attracting interested buyers.
Strategy 3: Display Phone Number on Homepage to Promote Conversion
The Tuke homepage supports displaying contact information and adding links to independent sites, Amazon, and other platforms. Raybo uses this approach by directly displaying contact information on the homepage. This way, when customers are interested in products shown in the videos, they can directly inquire through the contact information, greatly promoting conversion rates and increasing inquiries.
Strategy 4: Launch Alibaba International Station
In addition to its Tuke presence, Tuke has learned that Raybo LED screen factory has also joined Alibaba International Station and achieved impressive sales results. So far, the cumulative online GMV has exceeded $8.7 million, which is more than 60 million RMB—a remarkable achievement!
Exploring Raybo LED screen factory's approach clearly shows that Tuke is very suitable as a "bridge" for attracting traffic, acquiring customers, and communicating with potential clients. Therefore, if domestic factories also intend to use Tuke for overseas marketing, Raybo's approach is well worth learning from.
At the same time, it is highly recommended to build an overseas official website (independent site), and to establish a presence on social media platforms such as Facebook, Instagram, X, and YouTube to gain greater exposure.
If you are worried about not being able to handle it yourself, you can seek help from professional overseas marketing service providers. By relying on their rich foreign trade experience and channels, as well as professional operation teams and tools, I believe everyone can achieve considerable marketing results and become the next "successful case template"!