579Some domestic companies are often troubled by the "three no's" problem when doing overseas marketing:No traffic, no inquiries, no orders.
If your company is also facing these problems, then you must read this case study carefully! The content details simple + advanced + hardcore approaches to overseas marketing, which I believe will be of great help to everyone!
Simple Approach
Shoot videos and upload them to the Tuke short video platform
Tuke is the overseas version of Douyin, and like Douyin, it is dedicated to generating traffic, gathering a large number of overseas users. Therefore, when domestic companies upload videos to Tuke, they can gain a certain amount of exposure.
However, simply uploading videos and getting a lot of attention is quite dependent on "luck", which is why many domestic companies often complain about low video views. If you want to achieve high views, high attention, and high exposure, the "advanced approach" is worth trying!
Advanced Approach
Build an account matrix + IP persona
The exposure of a single account is limited, so we use "multiple accounts" to build an account matrix for greater exposure. In this regard, Tuke found that an overseas factory calledZhiyang Toys has done an excellent job!
Zhejiang Zhiyang Industrial Co., Ltd. was established in 2011. It is a toy manufacturing enterprise integrating brand management, design and R&D, mass production, and marketing. Its main products are children's model aircraft toys. While rooted in the domestic market, it also targets overseas markets, with Tuke being an important marketing platform for Zhiyang Toys.
According to Tuke, in order to build a Tuke account matrix, Zhiyang Toys has set up multiple accounts. Among them, the account@cool_toyplane_factory has the most followers, reaching as many as507,800, and two other accounts have also reached tens of thousands of followers. Overall, it is very successful!
Some may ask:How did Zhiyang Toys manage to get so many followers on several accounts?
This is due to their unique shooting style! Real people on camera + real product demonstrations. With this approach, Zhiyang Toys' video views remain high, with single videos often exceeding millions or even tens of millions of views, and the highest single video reaching52 million!
Note that the "real people on camera" mentioned here is different from the usual. Normally, real people on camera either describe product details or show the process of making the product, but Zhiyang Toys is different—they have real people "playing" with the toys.
Open any video at random and you will see theboss in a suit, demonstrating the toys by playing with them. Through this process, customers can see the quality of the toys and whether they are worth buying. The "boss" personally appearing also releases a sense of approachability, whichshortens the distance with customers. With the sense of distance eliminated, more customers will be willing to inquire and place orders.
Zhiyang Toys account inquiry situation
Hardcore Approach
Tuke advertising + building an independent website + driving traffic from other social media platforms
Although the advanced approach is good, it is sometimes unreliable, and there may be situations where videos on multiple accounts have poor views and no audience. Therefore, the "hardcore approach" comes into play! That is, on top of the above methods, addTuke advertising + building an independent website + driving traffic from other social media platforms.
1. Tuke Advertising
There are six common types of Tuke ads: Splash Ads, TopView, In-feed Ads, Hashtag Challenge, Branded Effect Ads, and Spark Ads.
These ads are very helpful for increasing company exposure and expanding brand awareness, so if the company has enough budget, Tuke strongly recommends using all of them.
2. Company Overseas Independent Website
Overseas customers pay special attention to a company's independent website, and many will rate a company based on the professionalism and quality of its website. According to Tuke's experience, companies without an independent website rarely get overseas customers, as most will think it is a "fly-by-night" company and not trustworthy.
It is worth noting that when building an overseas independent website, it doesn't matter whether the company is to C or to B—any company should build an independent website.
Yilai company overseas independent website
3. Other Social Media Platforms
Some domestic companies seeking higher exposure are also recommended to expand to Facebook, YouTube, X, Instagram, and other social media platforms in addition to Tuke, in order to further expand their brand voice and increase awareness and exposure through wide coverage and multi-dimensional reach, attracting more inquiries and orders.
If it is difficult for a company to handle all the work alone, cooperating with a professional overseas marketing service provider may be a better choice. Overseas companies can entrust all marketing work to an overseas marketing service provider, which will surely improve marketing efficiency and effectiveness, since they are the professionals!
