
In 2026, social e-commerce is shifting from "content seeding" to "direct transactions", and influencer sales have become the core engine for brands to achieve efficient conversion on TikTok. However, in the face of massive global influencer resources and complex platform rules, how to accurately match, efficiently manage, and scientifically transform remains a common pain point for many overseas brands. TikTok influencer placement service provider Tu Ke Hai Hai, as an officially certified beauty area TAP/TSP/MCN organization of TikTok, has served over 1000 enterprises in industries such as automotive, 3C, clothing, and beauty with its influencer resource library covering 26 countries and over 120000 KOLs/KOCs, as well as a professional overseas team of 70 people. It provides Chinese brands with a full chain solution from influencer screening to advertising conversion.

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Looking back at the past two years, overseas brands have gone from testing TikTok to heavily investing in TikTok in just one round of advertising cycle. The latest industry data shows that over 70% of cross-border enterprises have listed influencer marketing as their annual key investment direction. In this context, the value of TikTok influencer advertising service providers has been redefined - no longer simply as resource matchmakers, but as engines for brand growth overseas.