219The countdown to the start of the 2025 global Black Friday mega sale has already begun. To help everyone seize this opportunity, TikTok Shop is releasing a “blockbuster”: Three major upgrades to lower the operational threshold, five major strategies covering all types of merchants, plus hundreds of billions in product traffic, tens of billions in on-site and off-site exposure, hundreds of millions of dollars in support, and tens of millions of dollars in official warehousing and logistics subsidies—from traffic to capital, from marketing to logistics, providing all-round “escort” for merchants.
This guide will break down all the “core secrets” for Black Friday preparation, helping you achieve “double effort, multiple growth”!
First, highlight the key points: Black Friday’s critical timeline—miss it and wait another year!
To win at the starting line, you must first understand the pace of the mega sale.Black Friday 2025 is divided into three core phases, each with different focus points—make sure to remember them:
· Black Friday Opening Boom (11.13-11.15):Golden period for the start of the mega sale, use flash sales and direct price drops to quickly attract traffic and open up sales gaps;
· Four Major Category Days (11.16-11.27):Category-specific sprint period, with exclusive traffic and category coupons, precisely reaching target customer groups;
· Black Friday & Cyber Monday (11.28-12.1):Annual sales peak period, focus all efforts, leverage ads and major live broadcasts to achieveGMV explosion.
Five major strategies+ heavyweight resources: Whether you’re a beginner or a top merchant, there’s an exclusive track for you!
This time, TikTok Shop has designed five “all-covering” strategies for different merchant needs, and combined with the platform’s heavyweight resources, ensures that every merchant can find their own growth path.
1. Product Marketing: All merchants can participate, low price attracts traffic directly
Whether you’re a new merchant or a seasoned veteran, you can join product marketing activities:Flash sales create urgency, direct price drops & instant discounts build price advantages, plus platform-funded consumer coupons “boost” to easily lower user decision costs and quickly drive conversions.
2. Brand Marketing: The “highlight moment” for top merchants
If you’re a top brand merchant, don’t miss Super Brand Day and the Brand Amplification Plan—this is the best opportunity of the year to build brand awareness! The platform will also select “novel and quality products” for key recommendations, helping you establish a differentiated advantage during Black Friday.
3. Category Day Marketing: The “exclusive traffic pool” for category merchants
Attention merchants in corresponding categories! During Category Days, you can get exclusiveFlash sales slots, exclusive category coupons, and collaborate with niche influencers and short video challenges to precisely reach users interested in your category and achieve a “category sprint.”
4. Content Marketing: The “main stage” for content-featured merchants
Merchants skilled in short videos and live streaming must seize the opportunity of content marketing: Super/core live rooms can get more traffic tilt, live room ads further amplify exposure, and by participating in merchant sample missions and user growth co-investment marketing, you can turn content advantages into sales advantages.
5. User Growth/Ad Marketing: Want to boost volume? This is the most direct way
If your goal is to quickly increaseGMV, focus on user growth/ad marketing: Start the GMV Max mega sale mode early, and combine it with the platform’s ad resource package for precise targeting and efficient new user acquisition and activation.
More importantly, the platform is offering“real money” support: Hundreds of billions in product traffic to help you reach more users, tens of billions in on-site and off-site exposure to boost brand awareness, hundreds of millions of dollars in support to solve funding concerns, and tens of millions of dollars in official warehousing and logistics subsidies to lower logistics costs—these resources are your “confidence” for Black Friday profits!
PEAKS Peak Preparation Plan: Five core actions, step-by-step guidance for implementation!
Now that you know the strategies and resources, next is“how to do it.” TikTok Shop’s “PEAKS Peak Preparation Plan” provides specific strategies for “double focus,” “double reserve,” “double engine,” “double explosion,” and “double reinforcement” across five dimensions: product, content, marketing, influencers, and experience. Follow this to avoid detours!
1. Product Preparation: “Double focus” is the foundation, early stocking means no panic
Focus on quality supply:Don’t be greedy! Focus on refining quality best-sellers, lock in three major selected product pools—brand products (high trust), seasonal trending products (high popularity), stockpiling/bundles (high average order value);
Focus on early stocking:Start preparing now! Stock up two months in advance, with recommended stock quantity at twice the usual amount to avoid out-of-stock situations during Black Friday and missing out on explosive orders.
2. Merchant Content Preparation: “Double reserve” builds momentum, more content means more explosion
Short video reserve:Prepare more than twice the usual amount of materials, release quality content two weeks in advance, and match it with double the ad spend to “nurture accounts” and build traffic in advance;
Live streaming reserve:Start live streaming to nurture accounts two months in advance, increase account weight, and stock up best-sellers one month in advance to prepare for major live events.
3. Marketing & Ad Preparation: “Double engine” drives, grasp both traffic and conversion
Marketing driven:Don’t miss the platform activities in September and October! This is the key period for incubating best-sellers and reserving content, laying a solid foundation for Black Friday;
Ad driven:Start the GMV Max mega sale mode early, use C-ads ad tools to precisely target users and improve conversion efficiency.
4. Influencer Content Preparation: “Double explosion” breaks the circle, influencer support is more efficient
Short video explosion:Find niche influencers to collaborate! Actively participate in or fund influencer short video tasks, reach over a hundred niche influencers in advance, and let quality content help you“break the circle”;
Live streaming explosion:Lock in influencer major live events, actively participate in Double Ten ranking, and leverage influencer influence to quickly boost sales.
5. Experience Preparation: “Double reinforcement” retains customers, good service means long-term profit
Customer service reinforcement:Prepare customer service teams in advance to ensure timely response to pre-sales inquiries and after-sales issues, improving user satisfaction;
Logistics reinforcement:Prioritize official logistics, optimize inventory management, improve shipping efficiency, and avoid logistics issues affecting user experience and store ratings.
Final reminder: Advance according to the timeline, don’t miss key nodes!
From now untilDecember, each month has different key points. Be sure to save this “battle timeline”:
September (Preparation period):Register for ultra-low price activities on the product side, test best-selling content and regular live streaming on the content side, connect with top influencers on the influencer side, test GMV Max mode on the marketing side, and monitor inventory on the logistics side;
October (Warm-up period):Incubate best-sellers and cold-start new brands on the product side, plan major live event schedules on the content side, double ad investment on the influencer side, register for all-category activities on the marketing side, join official logistics and stock up in advance on the logistics side;
November-December (Explosion period):Increase ad investment on the product side, release warm-up content and double ad spend on the content side, lock in live streaming sessions and triple submission volume on the influencer side, monitor traffic and adjust prices in real time on the marketing side, and ensure inventory is warehoused and available for sale on the logistics side.
The “battlefield” for TikTok Shop Black Friday 2025 is already set, with hundreds of billions in traffic and hundreds of millions in support right in front of you.
Start preparing now, follow this guide step by step, and you’ll reap your “explosive order moment” in December!
If you have any questions, feel free to leave a comment below and let’s exchange more Black Friday preparation tips~
