277The countdown to the start of the 2025 Global Black Friday Mega Sale has already begun. To help everyone seize this opportunity, TikTok Shop is releasing a “blockbuster”: Three major upgrades to lower the operational threshold, five major strategies covering all types of merchants, plus hundreds of billions in product traffic, tens of billions in on- and off-site exposure, hundreds of millions of dollars in support, and tens of millions of dollars in official warehouse and logistics subsidies—from traffic to funding, from marketing to logistics, providing merchants with all-round “escort”.
This guide will fully break down the “core secrets” of Black Friday preparation, helping you achieve “double the effort, multiple growth”!
First, highlight the key points: Black Friday’s critical timeline—miss it and you’ll have to wait a year!
To win at the starting line, you must first understand the rhythm of the mega sale.Black Friday 2025 is divided into three core phases, each with its own focus. Be sure to remember:
· Black Friday Kick-off (11.13-11.15):Golden period for the start of the mega sale—use flash sales and direct price drops to quickly attract traffic and open up sales gaps;
· Four Major Category Days (11.16-11.27):Category sprint period—exclusive traffic and category coupons, precisely reaching target customer groups;
· Black Friday & Cyber Monday (11.28-12.1):Annual sales peak period—focus your efforts, leverage ads and major live broadcasts to achieveGMV explosion.
Five major strategies+ heavyweight resources: Whether you’re a beginner or a top merchant, there’s an exclusive track for you!
This time, TikTok Shop has designed five “all-covering” strategies for different merchant needs, paired with the platform’s heavyweight resources to ensure every merchant can find their own growth path.
1. Product Marketing: All merchants can participate, low prices drive traffic directly
Whether you’re a new merchant just joining or a veteran merchant, you can participate in product marketing activities:Flash sales create urgency, direct price drops & instant discounts build price advantages, plus platform-funded consumer coupons “boost” to easily lower user decision costs and quickly drive conversions.
2. Brand Marketing: The “highlight moment” for top merchants
If you’re a top brand merchant, don’t miss Super Brand Day and the Brand Amplification Plan—this is the best opportunity of the year to build brand awareness! The platform will also select “novel and quality products” for key recommendations, helping you establish a differentiated advantage during Black Friday.
3. Category Day Marketing: The “exclusive traffic pool” for category merchants
Attention category merchants! During Category Days, you can get exclusiveFlash sales slots, exclusive category coupons, and collaborate with niche influencers and short video challenges to precisely reach users interested in your category, achieving “category breakthrough”.
4. Content Marketing: The “main stage” for content-specialized merchants
Merchants skilled in short videos and live streaming must seize the opportunity of content marketing: Super/core live rooms can get more traffic tilt, live room ads further amplify exposure, and by participating in merchant sample task competitions and user growth co-marketing, you can turn content advantages into sales advantages.
5. User Growth/Advertising Marketing: Want to boost volume? This is the most direct way
If your goal is to quickly increaseGMV, then focus on user growth/advertising marketing: start the GMV Max mega sale mode early, and pair it with the platform’s advertising resource package for precise targeting and efficient new user acquisition and activation.
More importantly, the platform is offering “real money” support: hundreds of billions in product traffic to help you reach more users, tens of billions in on- and off-site exposure to boost brand awareness, hundreds of millions of dollars in support to solve funding concerns, and tens of millions of dollars in official warehouse and logistics subsidies to lower logistics costs—these resources are your “confidence” for Black Friday profits!
PEAKS Peak Preparation Plan: Five core actions, step-by-step guidance for implementation!
Now that you know the strategies and resources, next is“how to execute”. TikTok Shop’s “PEAKS Peak Preparation Plan” provides specific strategies from five dimensions—product, content, marketing, influencers, and experience—offering “dual focus”, “dual reserve”, “dual engine”, “dual explosion”, and “dual reinforcement”. Follow these steps to avoid detours!
1. Product Preparation: “Dual focus” is the foundation—stock up early to avoid panic
Focus on quality supply:Don’t be greedy! Focus on refining quality bestsellers, locking in three key product categories—brand products (high trust), seasonal trending products (high popularity), stock-up/bundles (high average order value);
Focus on early stocking:Start preparing now! Stock up 2 months in advance, recommended stock quantity is twice the usual to avoid out-of-stock during Black Friday and missing out on explosive sales.
2. Merchant Content Preparation: “Dual reserve” builds momentum—more content means more explosive growth
Short video reserve:Prepare more than twice the usual amount of materials, release quality content two weeks in advance, and pair with double the ad spend to “nurture” your account and build up traffic in advance;
Live streaming reserve:Start live streaming to nurture your account 2 months in advance, increase account weight, and stock up on bestsellers 1 month in advance to prepare for large-scale live broadcasts.
3. Marketing & Advertising Preparation: “Dual engine” drives both traffic and conversion
Marketing-driven:Don’t miss platform activities in September and October! This is the key period for incubating bestsellers and reserving content, laying the foundation for Black Friday;
Advertising-driven:Start the GMV Max mega sale mode early, use C-ads advertising tools to precisely target users and improve conversion efficiency.
4. Influencer Content Preparation: “Dual explosion” breaks boundaries—efficient influencer support
Short video explosion:Collaborate with niche influencers! Actively participate in or fund influencer short video tasks, reach over a hundred niche influencers in advance, and let quality content help you “break boundaries”;
Live streaming explosion:Lock in influencer large-scale live broadcasts, actively participate in Double Ten ranking, and leverage influencer influence to quickly boost sales.
5. Experience Preparation: “Dual reinforcement” retains customers—good service brings long-term profits
Customer service reinforcement:Reserve customer service teams in advance to ensure timely response to pre-sale inquiries and after-sales issues, improving user satisfaction;
Logistics reinforcement:Prioritize official logistics, optimize inventory management, improve shipping efficiency, and avoid logistics issues affecting user experience and store ratings.
Final reminder: Advance according to the timeline—don’t miss key milestones!
From now untilDecember, each month has different priorities. Be sure to save this “battle timeline”:
September (Preparation period):Register ultra-low price activities on the product side, test bestseller materials and regular live streaming on the content side, connect with top influencers on the influencer side, test GMV Max mode on the marketing side, and monitor inventory on the logistics side;
October (Warm-up period):Incubate bestsellers and cold-start new brands on the product side, plan major live broadcasts on the content side, double ad spend on the influencer side, register all-category activities on the marketing side, join official logistics and stock up in advance on the logistics side;
November-December (Explosion period):Increase ad spend on the product side, release warm-up content and double placements on the content side, lock in live broadcast slots and triple submissions on the influencer side, monitor traffic and adjust prices in real time on the marketing side, and ensure inventory is warehoused and available for sale on the logistics side.
The “battlefield” for TikTok Shop Black Friday 2025 is ready—hundreds of billions in traffic and hundreds of millions in support are right in front of you.
Start preparing now, follow this guide step by step, and you’ll reap your “explosive order moment” in December!
If you have any questions, feel free to leave a comment below and let’s share more Black Friday preparation tips together～
