Recently,Shopee Indonesia announced an important adjustment, stating that management fees will be charged to eligible non-Star sellers.
This policy mainly targets sellers who have completed more than50 orders since joining, but have not yet joined the Star/Star+ or ShopeeMall programs.
The management fee is calculated as (original product price - discount and seller-borne coupon amount)× corresponding rate, with the rate divided into five tiers based on seller performance, ranging from 8.0% to 2.5%.
Among them, the highest tier8.0% is 20% lower than the previous base rate of 10.0%, meaning that sellers with outstanding performance can enjoy lower rates.
Shopee officially stated that this move aims to encourage non-Star sellers to improve their business performance and optimize the overall service quality of the platform. Sellers can check their cumulative order volume via "My Orders - Completed" or "My Income - Select Date" to determine whether they are affected by the new regulations.
Image source:Google
New Challenges and Opportunities for Sellers
For non-Star sellers, this policy undoubtedly increases operating costs. Especially for small and medium sellers whose order volume has just exceeded50 orders but have not yet established a stable profit model, the implementation of the management fee may further squeeze their already thin profit margins.
According to the new regulations, if the original price of a product is1,000,000 Indonesian Rupiah and the seller is in the highest rate tier, they need to pay a management fee of 80,000 Rupiah, which is indeed a considerable expense.
But there are opportunities in the midst of crisis. The new regulations do not uniformly increase costs for all sellers, but instead provide opportunities for fee reduction through a tiered rate mechanism for sellers with outstanding performance.
In fact, this provides a path for sellers who strive to improve service quality to reduce costs. Sellers can strive for lower rate tiers and gain a competitive advantage by improving store ratings, optimizing customer service, and enhancing logistics experience.
Image source:Google
Seller Response Strategies
Faced with policy changes, sellers need to proactively take measures to minimize the impact.
First, optimizing operational efficiency is key. Sellers can strive for lower rate tiers and reduce management fee expenses by improving logistics speed, customer service response, and product quality.
Secondly, consider joining theShopee Star program or ShopeeMall. Although these programs have higher qualification requirements for sellers, in the long run, not only can management fees be avoided, but store exposure and consumer trust can also be improved.
Finally, adjusting pricing strategies is also a feasible solution. Sellers can recalculate costs, appropriately adjust product prices or optimize promotional activities to ensure profits are not significantly affected.
At the same time, strengthening data analysis to accurately identify high-profit products and reducing inefficientSKUs is also an effective way to improve overall revenue.
Image source:Google
Conclusion
The release of Shopee Indonesia's new regulations is an important policy adjustment, bringing both challenges and opportunities.
For sellers, the key to adapting to the new regulations lies in improving operational efficiency and service quality, while actively exploring joining higher-level seller programs. For the platform, this move helps optimize the ecosystem and promote sustainable development.
In the future, as the policy is implemented,the Shopee Indonesia market landscape may undergo new changes, which are worth continuous attention.