Even though Tuke has become a sensation abroad, many business owners still believe that Tuke is just a B2C platform. They think that traditional foreign trade factories still need to go to B2B websites like Alibaba International Station to inquire and acquire customers.
As a service provider focused on B2B brand expansion overseas, we cannot say this viewpoint is wrong; we can only say that looking at things from a single perspective can lead to overly narrow views.
Everything has two sides; the fact that Tuke can do B2C business does not mean it cannot do B2B business. On the contrary, it can do very well, and the initial customer acquisition cost on Tuke is much lower than on other platforms.
Guangzhou E-Light is a great example.
E-Light is a manufacturer specializing in LED screens. When it approached us, it already had significant recognition in the domestic LED field. However, due to the saturation of the domestic LED market, E-Light turned its attention to overseas markets, with Tuke as the first choice.
In the third month of our collaboration, E-Light's inquiry volume on foreign websitesachieved a transformation from zero to over 100.
This is enough to show that B2B foreign trade factories are no longer asking whether to use Tuke, but rather whether to achieve a score of 40 or 80.
Today, I will share how we did it.
▲ E-Light's overseas independent site on PC
Overseas official website construction
https://www.e-light-led.com/
Considering that E-Light's previous overseas layout was weak, our first step in helping it go overseas was to complete the construction of an independent overseas site, providing a space for overseas customers to inquire about the company.
The official website primarily uses English to meet the communication needs of the international market. It regularly uploadsproduct information, factory conditions, and previous LED screen product displays, etc., allowing overseas customers to gain more understanding and increasing the likelihood of inquiries.
Google SEO optimization
To attract more overseas customers to understand E-Light's overseas site, we conductedsearch engine optimization (SEO) targeting the Google search engine commonly used by overseas users, ensuring our website gains better exposure in search engines.
Through this combined strategy of the official website and SEO optimization, E-Light can now present itself to overseas audiences ina more intuitive and professional manner.
Currently, this service plan has successfully provided strong support for E-Light's promotion in the global market, ensuring that the brand image leaves a deep impression on overseas customers.
▲ Tuke matrix account
Social media matrix construction
Currently, we are in an era where traffic is paramount; wherever the traffic is, business will follow.
Therefore, we established a social media matrix, primarily focusing on Tuke short video marketing, while simultaneously expanding on six major platforms: Facebook, X, YouTube, lemon8, and Instagram, quickly generating inquiry volume for E-Light.
Currently, there are not many factories in China using Tuke for foreign trade, which means thatlaying out Tuke now can capture a large amount of traffic dividends. Considering the high potential ceiling and broad operational space of the foreign trade niche market, this strategy has significant advantages.
Factory accounts on social media like Tuke can not only serve asthe traffic entry point and official business card for enterprises but also link external resources and partners.
Moreover, factories utilizing Tuke for short video operations have unique advantages, such asnatural content fields and product supply chains.
We helped E-Light deeply explore and amplify its own advantages and highlights, such as industry experience, industry awareness, technological accumulation, factory environment, production lines, and packaging and shipping scenarios.
By turning these natural advantages into short videos, we attracted audiences to watch, helping E-Light quickly establish a unique brand image and market competitiveness on Tuke and other social media.
For foreign trade factories, new traffic, especially verified traffic channels, represent a tremendous dividend of the times. The domestic market has already proven that short video marketing is an extremely successful model, and the Tuke platform currently urgently needs authentic, high-quality content and creators.
If factories seize this opportunity, they can attract overseas traffic through the Tuke platform, which not only draws upstream and downstream businesses, expands industry influence, but also brings precise inquiries and transactions to enterprises.
And this is what we have done for Guangzhou E-Light's "going overseas."
As foreign trade factories going overseas have become a new trend, why not set sail quickly!