495In the blink of an eye, we have reached the tenth year since the Belt and Road Initiative was proposed.
Over the past ten years, the Belt and Road Initiative has achieved a series of major accomplishments.
01
The Belt and Road Initiative Highlights a Decade of Achievements
△ Policy Coordination: A broad international consensus on cooperation has been reached. As of June 2023, China has signed more than 200 cooperation documents on jointly building the Belt and Road with 152 countries and 32 international organizations.
△ Infrastructure Connectivity: A cooperation framework of "six corridors, six routes, multiple countries, and multiple ports" has been established, building a comprehensive infrastructure network from "points" to "areas".
△ Financial Integration: The financial integration system of the Belt and Road has been further optimized and improved.
△ Unimpeded Trade: Substantial progress has been made in trade cooperation, providing new advantages for China's economic growth and modernization, as well as strong support for promoting regional economic integration!
China Economic Times interviewed Zhang Xiaotao, Dean of the School of International Economics and Trade at Central University of Finance and Economics, on the question of "What positive results have been achieved in the current economic and trade cooperation between China and Belt and Road partner countries?" He pointed out:
From 2013 to 2022, the total scale of goods trade between China and Belt and Road partner countries reached US$19.1 trillion, with an average annual growth rate of 6.4%.
This figure is higher than the overall growth rate of China's foreign trade during the same period, and also higher than the global trade growth rate during the same period.
02
Traditional Factories Ride the Belt and Road Express
The outstanding performance of trade and economy under the Belt and Road Initiative has undoubtedly injected a strong boost for traditional enterprises that are still considering whether to venture overseas for marketing.
Affected by the overall environment, business has been very difficult in recent years. The market is getting smaller and smaller, and the products produced by enterprises are increasingly hard to sell. Helplessly, they can only engage in fierce internal competition until they are eliminated.
However, the introduction of the Belt and Road Initiative has clearly pointed out a new direction for those enterprises struggling in fierce competition—to venture into overseas markets!
With the reputation of "Made in China", low procurement prices, and excellent manufacturing quality, domestic enterprises may well have the capital to compete with foreign brands for market share!
At present, some traditional factories have already achieved overseas trade in Belt and Road regions and Southeast Asia through TikTok, a globally influential social media platform, and have achieved good results.
As of October 2023, TikTok's global monthly active users reached 1.152 billion, and its global downloads exceeded 6.4 billion times. It is undoubtedly a sensational social media platform, boasting a trillion-level "traffic pool".
Source: Tuke Overseas Official Website
03
Textile Factory Goes Overseas to Belt and Road Regions, Orders Keep Coming!
We have learned that a textile factory in Suzhou has achieved excellent overseas results in Belt and Road and Southeast Asian regions through TikTok.
In the early stages of running a TikTok account, this textile factory encountered a problem that many traditional factories face when doing overseas business: "We want to do TikTok overseas, but we don't know how to shoot videos or operate accounts. What should we do?"
Their solution was to cooperate with a professional TikTok agency. The agency helped them with shooting, advertising, finding influencers to cooperate with, and account operation.
Judging from the results achieved, this step was the right move for the textile factory!
Below, let's break down how this textile factory achieved TikTok overseas marketing with the help of an agency!
04
Detailed Analysis of the Textile Factory's TikTok Overseas Case
△ Filming Aspect
1. Factory Processing Workflow
Showcase the factory's workshop scenes and textile processing workflow, allowing customers to intuitively see the materials and processes used in the products, thereby deepening their trust in the products.
2. Product Detail Display
A large portion of popular factory content on TikTok involves displaying product details, which can also increase customer trust and generate inquiries.
3. Business Owner Appearing on Camera
Arranging for the business owner to appear on camera can bring the business closer to customers and give them enough trust, making them more willing to leave inquiries in the comments section.
△ Advertising
In the initial stage, it is normal for a TikTok account to have low traffic. If you want to get more traffic, companies can run TikTok ads.
To increase its reputation and attract more potential customers, this textile factory ran information flow ads through the agency and achieved good results.
△ Influencer Cooperation
With the influencer resources mastered by the agency, this textile factory quickly found suitable influencers to cooperate with.
Many companies, limited by language and business environment, have encountered problems such as not knowing where to find overseas influencers, who is reliable, and what price is appropriate for cooperation.
Blindly searching is obviously not advisable, as it wastes time and energy. Therefore, if you are not familiar with it, it is highly recommended to cooperate with an agency for higher efficiency!
This textile factory is a good example. By collaborating with influencers found by the agency, the co-produced videos attracted many people to inquire about the wholesale price of the products in the comments section after being published.
△ Account Operation
Building overseas network nodes, shooting and editing short videos, operating short videos, contacting foreign hosts, building independent websites, advertising, etc., are all included in account operation.
Although "account operation" is just four simple words, it actually involves a lot. From this perspective, it is understandable why some overseas companies fail at TikTok marketing—they lack overall operational thinking and capability!
And this overall operational thinking and capability is exactly what agencies can provide, making up for the shortcomings of overseas companies!
Summary
Traditional factories doing TikTok overseas marketing, with the support of the Belt and Road Initiative, have great prospects for the future!
Traditional B2B enterprises intending to go overseas can try to build their own "overseas business empire" through TikTok, this super-large traffic pool.
If you can't do it alone, you can directly seek help from an agency to better and faster achieve your overseas marketing goals for Belt and Road regions!
We, Tuke Overseas, are a professional TikTok overseas marketing service provider, offering B2B overseas enterprises a full range of services including brand globalization, short video operation, advertising, influencer cooperation, and independent website building, helping you go overseas with ease!
Alright, that's all for this issue's overseas content. If you are interested, you can contact us to get the latest professional B2B overseas solutions!
