According to a report by 36Kr, Tuke E-commerce has set its GMV target for 2024 at $50 billion, which is 1.5 times higher than the $20 billion GMV target for 2023.
Setting such a high target is closely related to Tuke E-commerce’s impressive performance in 2023. It is reported that Tuke E-commerce’s GMV in Southeast Asia has already surpassed the $13 billion mark! Among them, Indonesia accounts for over $4 billion, and the Thai market is about $3.5 billion.
Some sources say that if it weren’t for the previous ban in Indonesia, sales in the Southeast Asian market might have approached $15 billion. However, Tuke has not yet responded to this.
In any case, it is certain that Tuke E-commerce will make great strides in 2024, and companies looking to expand overseas must not miss this opportunity!
As for how to proceed? Which region to target? Which channels to choose for advertising? For companies unfamiliar with overseas expansion, you can seek help from professional agency operation teams. With their abundant resources, professional teams, and mature tools, going global can be more efficient and easier.
Below, we will specifically explain the support that Tuke agency operations can provide.
1. Shooting/Publishing Videos
For overseas companies that have no experience in shooting or have limited shooting skills, you can directly hand over the task to the agency operation team.
Based on the product, marketing goals, customer profiles, and industry trends in overseas markets, the agency operation team will customize a detailed shooting plan for you. Once the plan is confirmed, it moves to the stage of continuous content output.
In this stage, the agency will focus on shooting product processing, finished product detail displays, and other content, then produce and publish the finished videos. The goal is to use real shooting effects to increase potential customers’ trust in the company and its products. This type of real-shot content is very popular on Tuke; searching #factory shows many videos with very high view counts.
Additionally, the agency operation team can help build a matrix of accounts, publishing simultaneously on multiple accounts for greater brand exposure!
2. Account Operation and Maintenance
Later-stage account operation and customer maintenance are also very tedious tasks. The agency operation team can help with these as well. By handing over the account for them to operate, replying to comments, maintaining customer relationships, etc., the company doesn’t need to worry about these at all—just ship according to the connection information, saving time and effort.
3. Advertising Placement
If overseas companies want to run Tuke ads, they can also entrust this to the agency operation team. Top View ads, in-feed ads, brand challenges, brand effects, Branded Mission—these five types of ads are all suitable for overseas companies to have the agency team handle.
Besides Tuke advertising, it is also recommended to use channels like Facebook and Google for advertising. Using multiple channels simultaneously will result in better brand/product exposure!
4. Building an Independent Website
An independent website is an important channel for customers to learn about the company, and it must be built beautifully and professionally. If overseas companies don’t know how to build one, they can also seek help from agency operation teams. With their professional building techniques and methods, you can get your own exclusive, shiny “overseas business card.” After potential customers view your independent website, they will have stronger trust in your company and will proactively make inquiries!
The above is about Tuke marketing for overseas companies and the help that agency operation teams can provide. Since Tuke E-commerce has already set its 2024 GMV target at $50 billion, we have every reason to believe that Tuke E-commerce will see even more rapid growth in 2024. If overseas companies do not seize this opportunity to develop vigorously, who knows when the next opportunity will come. What do you think?