This manual is the TikTok for Business guide on generating leads in vertical sectors, and its main contents include:
1. Review of the "Getting Started" manual: TikTok Lead Generation ads can drive user actions and feature full-screen, sound-on, immersive, and engaging experiences. Successfully deploying a Lead Generation strategy requires attention to creative practices, measurement metrics, and a full-funnel approach.
2. Organic and Paid Combination Strategy: Combining organic content with paid ads allows for customizable strategies tailored to business goals. Some organic presence is better than none, and it is recommended to develop an organic content strategy, including posting frequency and content suggestions.
3. Enhancing Creative Strategy: TikTok’s creative solutions support every step of the creative journey, including Creative Center, CapCut, Spark Ads, TTCX, TTMP optimization, and Smart Fix tools. Maintaining a "TikTok First" mindset is crucial to make creative stand out and be effective.
4. Enhancing Measurement Strategy: An in-depth exploration of Pixel and events is introduced, including Pixel setup, event types, leveraging custom and lookalike audiences, etc. It is recommended to set up multiple Pixel events to optimize ad performance and protect data security.
5. Full-Funnel Strategy: Acquiring customers is a full-funnel process, and TikTok can help. Strategies for different stages are introduced, including brand awareness, optimization, nurturing, and lead development. Activation calendar examples for different industries are also provided.
6. Bonus Content: Includes deploying test and learn strategies, introduces the concept and basic strategies of Split Test, as well as other elements that can be tested. Advertising policies are also mentioned, including special ad category switching and industry classification.
7. Case Studies: Multiple cases demonstrate the application and effectiveness of TikTok Lead Generation in different industries, such as CVS Health, Zapp, Gojek Vietnam, Pés Sem Dor, Berlitz, Kenzie, Singapore Management Institute, MYX, UAG Medical School, Trust Bank Indonesia, Generali, Dermanostic, and DA Surgery.
8. Appendix: Includes commitment to data security and storage, troubleshooting for Pixel setup, and best practices for Split Test.
This manual guide introduces strategies, tools, case studies, and considerations for achieving business growth through Lead Generation on TikTok.
