Report Introduction
Understanding the local market is the foundation for expanding business overseas. To help overseas advertisers and partners gain a comprehensive understanding of their target markets, Tuke for Business has launched the "Global Market Handbook" series. Each edition of the handbook is divided by market, providing one-stop coverage of local economy, culture, users, industry, and marketing insights, empowering brands with global ambitions to better acquire essential information, formulate localized strategies, and set sail overseas.
This edition mainly focuses on five European countries (the United Kingdom, France, Germany, Italy, and Spain).
Table of Contents
- Overview of the Five European Markets
- Digital Media Environment in the Five European Countries
- Consumer Characteristics and Profiles in the Five European Countries
- Industry Marketing Trends in the Five European Countries (E-commerce, Gaming, Consumer Electronics, and App Industry)
- Key Points for Local Marketing in the Five European Countries
- Tuke User Profiles and Content Trends in the Five European Countries
- Marketing Recommendations for the Five European Markets
