This document mainly discusses the influence of Chinese overseas brands on overseas social media in the second quarter of 2025. The specific content is as follows:
First, it introduces relevant information about the BrandOS ranking, including that it was initiated by OneSight and later jointly released with the China International Multinational Corporation Promotion Association. It is a non-commercial ranking used to measure the performance of Chinese overseas brands on overseas social media, and also explains the scope of brands covered, data sources, and the statistical time period.
Then, it announces the TOP20 rankings of overseas brand social media influence in different categories for the second quarter of 2025, covering consumer electronics, automobiles, home appliances and home furnishing, intelligent manufacturing, new energy, new retail, culture and tourism, pan-entertainment, and other fields. It lists the ranking, scores, and ranking changes of each brand.
Next, it analyzes new trends on overseas social media platforms in the third quarter of 2025 and provides marketing recommendations. The trends include accelerating entry into immersive interactive spaces such as AR/VR, modularization of AI creation tools, community interaction returning to the main theme of growth, intelligent search, as well as new advertising formats and promotion opportunities. For each trend, corresponding marketing directions are provided.
Finally, it explains the indicators of the BrandOS overseas brand social media influence model, including the composition of the model, evaluation dimensions, scoring calculation methods, and also introduces relevant information about the China International Multinational Corporation Promotion Association and OneSight.
