The "TikTok Agency Guide Manual" mainly introduces how to carry out marketing activities for clients on TikTok to achieve business growth. The specific content includes:
1. Promoting TikTok to Clients:
- TikTok is a platform that combines entertainment and business. 80% of social or video platform users consider TikTok a place for entertainment, 73% of TikTok users say that ads on TikTok help them discover new products or brands, and 48% of users are interested in shopping on TikTok.
- TikTok users are more focused when watching ads, TikTok fans have stronger influence throughout the full-funnel marketing process, and TikTok supports various marketing needs for clients.
- TikTok's purchase path is an infinite loop, driven by users' desire to discover new things and take action.
2. Setting Up Agency Tools:
- Introduces how to set up the agency's Business Center, Autopay, and how to earn rewards.
- The Business Center is a one-stop hub that helps manage client payments, track performance, and collaborate to achieve goals on TikTok.
- Autopay is the recommended payment method, offering benefits such as automatic deductions and reducing unnecessary ad pauses.
3. Preparing for Client Success:
- Emphasizes the importance of data connection, including the benefits, types, setup methods, and best practices for data connection.
- Introduces two types of data connection: TikTok Pixel and Events API, and explains how to securely share client information through Advanced Matching to better match website and app events with users on TikTok.
- Provides creative tips and tools, including the importance of creativity, steps in the creative journey (ideation, production, and optimization), and tools and resources for each step.
- Creativity is crucial for success on TikTok. Businesses need to create authentic content that closely fits the platform's community.
4. Full-Funnel Solutions and Best Practices:
- Awareness campaigns: Build brand awareness, increase traffic, and drive user engagement on TikTok through Brand Auction, Reach, Video Views (Focused View optimization), and Community Interaction.
- Lead generation campaigns: Introduces an overview of Lead Generation ads, solutions, metrics, strategies, and best practices. Lead Generation ads are used to acquire potential customers for clients' products or services. TikTok provides two lead generation solutions: website lead generation and native lead generation.
- Web conversion campaigns: Explains how to set up a client's first web conversion campaign in TikTok Ads Manager, including an overview and setup of TikTok Pixel, steps for setting up web conversion campaigns, and frequently asked questions.
- TikTok Shop and Shop Ads: TikTok Shop is a full-service e-commerce solution that enables merchants to sell products directly through their TikTok accounts. Shop Ads can accelerate merchants' GMV growth, improve ad effectiveness and measurement accuracy, expand audience reach, and enhance ad compliance.
- Always-on engagement strategy: By combining organic content and paid ads, clients become active members of the community, increasing brand awareness and user engagement.
This manual provides agencies with comprehensive guidance for conducting marketing activities on TikTok, helping agencies better serve their clients and achieve business goals.
