The "2024 E-bike Brand Overseas Influencer Marketing Report" is released by the Nox JuStar Data Research Center. Based on its own database of over 75 million influencers, the report analyzes influencer marketing and related data from more than 150 countries and regions worldwide. The main content is as follows:
1. E-bike Product User Insights
- Market Size: The global electric bicycle market is expected to grow from $3.498 billion in 2024 to $5.178 billion in 2029. The largest markets are in Europe and North America, with rising demand in Japan and Southeast Asia.
- Model Performance and Demand: Different models such as city commuter bikes, folding E-bikes, and mountain E-bikes each have their own markets globally. The 26-inch model is popular in the US, and demand for dual-motor high-power models is increasing.
- User Profile: Buyers are mainly students and office workers, mostly male, with most being over 17 years old. Usage frequency is mainly daily and weekly.
- Purchase Motivation: Practicality and convenience are the main reference standards, followed by fun and entertainment, as well as commuting, cost performance, and health & fitness.
- Usage Scenarios: Mainly leisure riding and commuting.
2. Influencer Marketing Insights
- Popular Placement Regions: The US is the first choice, followed by the UK, Germany, France, and other European countries, as well as Canada, Australia, etc.
- Popular Marketing Platforms: YouTube leads, followed by Instagram.
- Popular Influencer Types: Vehicles is the first choice, followed by Travel, Vlog, Lifestyle, etc.
- Popular Influencer Tiers: Small and micro-influencers are the first choice, 50,000 - 500,000 mid-tier influencers are also an option, and influencers with over 500,000 followers are used for exposure and brand endorsement.
- Popular Influencer Collaboration Forms: Full-play is the preferred form for brands. They cooperate with small and micro-influencers through barter, commission, or free forms, and with big influencers through flat fees or barter.
3. E-bike Brand Influencer Marketing Data: Analyzes data such as the placement platforms, KOL follower tier ratios, main country markets, number of ad videos, and total exposure for brands like Giant Bicycles, Fiido, GoTrax, Heybike, Tenways, etc.
4. E-bike Category Influencer Insights
- Regional and Platform Distribution: North America and Europe are the main overseas regions, Southeast Asia and Latin America are popular regions, and influencer distribution varies by platform.
- Tier Distribution: The follower tier distribution of E-bike influencers varies by platform. On Instagram, small and micro-influencers far exceed TikTok, while TikTok has more small and micro-influencers than YouTube.
- Popular Tag Features: Tags led by #bicycle remain highly popular.
- Content Feature Characteristics: Route sharing is the main content form, with video as the main format.
5. E-bike Category Influencer List: Lists influencer resources for 2024 in terms of popular platforms, regions, follower tiers, audience distribution, popular tags, etc.
