This document is the "TikTok Shop 2024 - 2025 Mexico Site Report" released by EchoTik, mainly introducing the market situation of TikTok Shop Mexico site to help sellers understand the opportunities in this market. The specific content is as follows:
1. Report Overview: The data collection period is from January 2024 to January 2025. The data comes from the third-party platform EchoTik, is not official full data, and has been desensitized, for reference only. The copyright of the report belongs to EchoTik, and its use requires their consent.
2. Market Overview
- Macroeconomic Market: Mexico is the second largest economy in Latin America, with high internet and smartphone penetration, a population of about 130 million with a young structure, high urbanization, diverse ethnic composition, and most people are Catholic. All these provide favorable conditions for the development of e-commerce.
- E-commerce Market: Mexico is an important e-commerce market with many internet users and rapid e-commerce growth. From 2023 to 2026, the expected annual compound growth rate is 33%. The market is dominated by Mercado Libre, Amazon Mexico, etc. Users aged 18-35 and the middle class are the main consumer groups. The main categories are electronics, fashion, home, etc. Payments are mainly by credit card, debit card, and cash. Logistics is faster in big cities and slower and more expensive in remote areas.
3. Consumer Analysis: The main force of e-commerce consumption is aged 18-35, and consumption among middle- and high-income groups over 35 is also growing rapidly. Women love to buy fashion, beauty, and home products, while men prefer electronics, etc. The middle class has strong purchasing power, while low-income groups focus on cost performance. Consumption is active in big cities, and rural areas are a blue ocean market. Consumers shop online 2-3 times per month on average, more frequently during holidays and promotions, mostly via smartphones. Instagram, Facebook, and TikTok are important shopping channels.
4. TikTok Shop Data: From 2024 to 2025, more than 104,300 new creators joined the Mexico site, and the number of videos and live streams increased significantly. The shops are in the early stage, with low entry barriers and no head effect formed yet. Product prices are lower than in the US market. In January 2025, the MOREKA shop in the electronics category led in sales, and most of the best-selling items across all categories were low-priced daily necessities.
5. Development Forecast: TikTok Shop Mexico site has great potential. Hot-selling categories are expected to focus on fashion and beauty, electronics, home and daily necessities, and fast-moving consumer goods also have growth potential. For example, young women have a high demand for fashion and beauty, women's fast fashion clothing will grow, young users love electronics, and demand for home products has increased after the pandemic.
6. EchoTik Platform Introduction: EchoTik is a TikTok e-commerce data platform. Its core members come from well-known companies and have professional data analysis capabilities. It has four core competencies, including comprehensive data indicators, exclusive browser plug-ins, real-time live room traffic monitoring, and rapid response consulting, which can help e-commerce sellers and influencers.
