This report mainly discusses the situation of Chinese enterprises going overseas to the United States, providing reference for Chinese companies planning to develop in the US.
1. US Market Environment
- Political aspect: The United States has a separation of powers and a federal system, with complex political operations. After Trump took office, there have been many new policies, such as strengthening executive power and implementing trade protectionism, which have had a considerable impact on Chinese enterprises going overseas.
- Economic aspect: The US has a developed economy and is the largest consumer market in the world. However, in 2024, many Chinese-funded enterprises in the US feel that the investment and business environment has deteriorated. In addition, Trump's tariff policies are very complex and have had a significant impact on the global economy, including Chinese enterprises.
- Cultural aspect: US culture is diverse, free, and pragmatic. Consumer behavior and workforce characteristics are greatly influenced by culture, and there are obvious differences in consumption habits among different generations and classes. Moreover, religion also affects business, so companies should pay attention to religious factors and make good use of local marketing opportunities.
2. Strategies for Chinese Enterprises Going Overseas to the US
- Preliminary planning: Enterprises need to assess market trends and opportunities in the US. For example, the US e-commerce market has room for development but also faces challenges such as tariffs. Organizational development is also important; companies should understand the current state of the US labor market and address recruitment and other issues.
- Market operations: Conduct thorough market insights, understand the overall situation of US e-commerce and consumer shopping habits, and choose the right cooperation platforms. Restructure products and services to meet the needs of US consumers, and build both online and offline channels to shape the brand through effective marketing.
- Risk response and development: Promote localization and avoid pitfalls, and localize the supply chain. Control and reduce risks related to geopolitics, compliance, and fraud. Make good use of ESG concepts to meet the needs of consumers and investors. In addition, companies can also obtain development funds through capital bridging methods such as IPO financing.
3. Other Information: The report also provides an index for going overseas to the US, evaluating the US market from aspects such as policy and economy, giving enterprises a more intuitive understanding of the US market. It also lists the map of Chinese enterprises going overseas to the US, relevant US government agencies, Chinese business chambers, and other information for companies to search and learn about.
