The document is YinoLink's "2025 European Market Trends and Overseas Marketing Guide Report," which mainly focuses on European market trends and overseas marketing. It provides comprehensive market analysis, marketing strategies, and compliance guidance for Chinese brands going global to Europe. The specific contents are as follows:
- Market Section: Expanding into the European market and implementing diversified layouts
- Reasons for Expansion: The frequent changes in U.S. tariff policies have led to rising costs and extended logistics times for cross-border merchants. In contrast, the European e-commerce market is mature and is the preferred choice for risk diversification.
- Overview of Europe: Europe consists of 45 countries and regions, geographically divided into five areas: Northern Europe, Western Europe, Central Europe, Southern Europe, and Eastern Europe. The e-commerce markets in the UK, France, Germany, Italy, and Spain are mature, while Poland and the Czech Republic are considered emerging markets. Europe as a whole is economically developed, with a total GDP of approximately $19.4 trillion in 2024 and an average per capita GDP of €38,500. E-commerce penetration continues to rise, reaching 45.9% in 2024 and expected to reach 67.1% in 2025.
