350When it comes to birthdays, the first things that come to mind are birthday cakes and birthday gifts, as they always bring people some wonderful memories.
But have you ever seen a cake gift box that can "explode"?
Recently, such a cake gift box has become a huge hit overseas. On TikTok, the related topic tag already has 685.6K posts, turning it from an unknown "nobody" into a hot trending "star."
This cake gift box brand isSendACake.
Image source: TikTok
Exploding Cake Gift Box—SendACake
SendACake, originating from Seattle, Washington, has always focused on creating fun and unique gifts centered around cakes. Their goal is to help consumers solve the problem of choosing birthday gifts and provide a novel and enjoyable gifting experience.
The brand showcases the cake's exquisite appearance and interesting "explosive" features through creative video content on TikTok, quickly attracting the attention of many young consumers.
Image source: TikTok
Since opening its TikTok account in October 2020, over four years, SendACake has successfully attracted 194,300 followers and received 2.3 million likes.
Among them, there are two videos with over ten million views, at 40.3 million and 18.9 million; there are 11 videos with over one million views, at 7.5 million, 7.4 million, 5.2 million, 4 million, 3.7 million, 3.4 million, 3.4 million, 2.7 million, 1.3 million, 1.1 million, and 1 million.
SendACake TikTok account followers and play statistics
SendACake's content creation focuses on depicting the diverse reactions of different people when receiving the gift box—some panic and run away, some scream with surprise, some are moved to tears, and some smile helplessly.
These rich emotional displays act like a magnet, attracting the curiosity of countless netizens who click to watch and even imitate, bringing SendACake a large amount of traffic and attention, allowing more consumers to discover this exploding cake gift box brand.
As of now, the SendACake brand's TikTok topic tag #sendacakenow has accumulated 67.2 million views, proving that SendACake is effectively attracting a large target audience through its TikTok promotional strategy.
Image source: TikTok
To better expand the market, enhance brand influence, and directly connect with overseas consumers, in addition to fully utilizing TikTok for efficient promotion, SendACake has also carefully established an overseas independent site, using a multi-channel strategy to comprehensively cover its target market.
Image source: SendACake overseas independent site
A Bit of Marketing "Trickery" in the Overseas Independent Site
When consumers enter SendACake's overseas independent site, they are greeted by a vivid product promotional video that intuitively showcases the product's unique advantages and distinctive features, deepening consumers' understanding of the brand and product, and cleverly guiding users to browse the purchase process below, effectively stimulating their desire to buy.
Image source: SendACake overseas independent site
On the independent site, SendACake also offers a variety of exploding gift box options to suit different celebration occasions and personalized needs.
Currently, the website has 11 different themed gift boxes, including ones designed specifically for Valentine's Day, colorful gradient rainbow boxes, luxurious billionaire boxes, and more. These gift boxes are not only suitable for birthday celebrations but also for Valentine's Day, anniversaries, and other special occasions, with prices ranging from $29 to $80.
Image source: SendACake overseas independent site
According to data provided by similarweb, SendACake's independent site has an average monthly traffic of nearly 500,000, with the vast majority of users coming from the United States. Organic traffic accounts for more than 50%, and paid search traffic accounts for 32.17%, showing the brand's investment in increasing exposure and attracting traffic.
Image source: similarweb
As social media marketing continues to evolve, SendACake's strategy also demonstrates its foresight and innovation. By combining social media trends and creative content, SendACake has successfully converted online traffic into brand influence and sales performance, providing a valuable case for other brands to learn from.
In the future, it is expected that more brands will be able to learn from and apply these successful strategies, actively expand into overseas markets, and achieve sustainable brand development.
