416The issue of dog shedding has always been a headache for many pet owners.
In the United States, most households have carpets, making dog hair cleanup even more difficult. Relying solely on a vacuum cleaner simply cannot solve the problem completely. Dog-owning families often lament that the freshly cleaned carpet quickly becomes a “storage station” for dog hair. Especially during shedding season, it’s practically an endless cleaning battle.
Thus,IndigoPetCo’s “Dog Hair Removal Broom”has entered the view of pet-owning families with its “simple and practical” design.
Image source: Google
IndigoPetCo is a pet cleaning product brand from the United States that has become popular on TikTok in recent years. Especially after being listed on TikTok Shop US, IndigoPetCo’s hair removal broom has achieved total sales of 57,100 units, and the number is still growing.
Pet owners have called this broom the “carpet savior.”
At first glance, it looks no different from ordinary cleaning tools, but behind this small design lies great wisdom: it can efficiently and thoroughly remove dog hair, even those deeply embedded in the carpet. Dog hair no longer flies everywhere, and carpets and sofas can finally be restored to their original appearance. For this reason, this “hair removal magic tool” has sparked a frenzy among pet owners on TikTok.
Image source: Dida Dog
The “Nemesis of Dog Hair” Journey on TikTok
Currently, IndigoPetCo’s TikTok account has 248,600 followers, and a total of 21.9 million likes, showing its popularity.
IndigoPetCo’s TikTok account status Image source: TikTok
The account mainly showcases the usage process of the hair removal broom and other cleaning tools. Most videos use simple filming techniques to demonstrate the effect, allowing users to see the product’s “real power.”
One pet owner commented: “My dog’s hair is no longer a problem, and it even gives me a sense of accomplishment in cleaning!”
Whether on carpets or sofas, short videos of just a few seconds intuitively show the product’s effect, attracting a lot of praise.
Image source: TikTok
Collaboration with Influencers: Making the Product Visible to More Pet Owners
In addition to operating its own account, IndigoPetCo also expands its influence through collaborations with influencers.
On TikTok, they selected 113 pet influencers to showcase the product’s effectiveness. Through the popular hashtag #cleaninghacks, IndigoPetCo’s content quickly attracted a lot of attention. Currently, this hashtag has gathered 533,800 posts, covering various cleaning tips, making it an ideal showcase for pet cleaning products.
Image source: TikTok
Most of these influencers are women, and they often share their pet-raising lives on social platforms, showing how to easily handle pet hair with IndigoPetCo’s products. It’s this genuine experience that attracts more users’ attention and discussion. Pet owners exchange cleaning tips in the comments, and influencer videos introduce more people to the hair removal broom for the first time.
Image source: EchoTik
Live Streaming Sales: Real-Time Interaction Builds Trust
IndigoPetCo also uses TikTok’s live streaming feature to provide a more intuitive product demonstration.
During live streams, the brand showcases every detail, cleaning method, and effect of the hair removal broom, so viewers can “watch the dog hair disappear.” Real-time interaction allows viewers to ask questions directly, such as about the product’s material, applicable scenarios, etc.
Through this approach, IndigoPetCo gives viewers a more authentic product experience and quickly obtains user feedback to improve product presentation.
Image source: EchoTik
Multi-Platform Layout: Carefully Polishing User Experience
In addition to gaining popularity on TikTok, IndigoPetCo has also built its own independent website.
Through the website, users can see more comprehensive product information and brand background. The site details each product’s usage, price, and other information, making it easier for consumers to browse and place orders. This layout not only meets the needs of users on different platforms but also makes the brand appear more professional and reliable in users’ minds.
IndigoPetCo’s independent website homepage
Real Cleaning Effect Makes “Dog Hair Cleanup” Easier
IndigoPetCo’s practicality in daily cleaning has quickly built its reputation among pet owners.
After all, dog shedding is a common pain point for pet-owning families, and IndigoPetCo’s hair removal broom offers an efficient solution. Compared to complicated cleaning steps, the simple yet effective broom design is no wonder it became an instant hit on TikTok.
Image source: TikTok
In the niche field of pet supplies, IndigoPetCo’s journey abroad has brought new inspiration to the industry. With simple and direct product demonstrations and real-life scenarios, it has successfully brought a niche product to a global audience. This approach doesn’t rely on complicated marketing tactics but instead uses social platforms to genuinely interact with users, allowing the product to naturally integrate into people’s daily needs.
It can be said that this direct approach to consumers and building cross-cultural connections with users is becoming a new trend for companies going global. IndigoPetCo’s experience shows that as long as you identify users’ “pain points,” even niche products have a chance to make a mark in the global market in the digital age.
