522Recently, Tuke discovered a small aroma diffuser that has truly become a new "money-printing machine"!
This is not an exaggeration, nor is it fiction, but a real market phenomenon—Daily sales of 10,900 orders, this number is enough to make any merchant envious and excited!
As is well known, the United States is called the "nation on wheels," with a level of dependence on cars that is almost indispensable. In such a cultural context, the market demand for car accessories has naturally surged, and CE Craft Company has boarded this money-making ship, carving out its own "aroma road."
Daily sales of 10,900 orders, the level of popularity is evident
According to FastMoss data, during the week from August 29 to September 4,CE Craft Company's car hanging aroma diffuser achieved an astonishing 45,300 orders in sales, easily taking the sales champion title in its subcategory, and also leaping to become one of the top three sellers on TikTok US region.
Even more impressive, on September 3 alone, this aroma diffuser achieved a brilliant record of 10,900 orders, showing just how hot it is.
However, this glory is not a fleeting coincidence, but the fruitful result of CE Craft Company's carefully planned and well-thought-out market strategy.
Image source: FastMoss
Catching all the attention, the three-pronged winning strategy
The reason CE Craft Company was able to leap into the top three sellers on TikTok US region is inseparable from the brand's emphasis on TikTok as a short video social platform.
Tuke learned that as early as 2021, CE Craft Company began carefully planning its presence on TikTok, opening an account. Currently, its account @cecraft.co has 232,000 followers and 3.7 million likes.
CE Craft Company official TikTok account
The @cecraft.co account also has excellent viewership! The highest-viewed video reached an astonishing 32.3 million views, with 4,581 comments and 1.1 million likes, showing that @cecraft.co has a highly active fanbase.
There are even 11 videos with over a million views, specifically 6.3 million, 6 million, 5.4 million, 4.4 million, 3.3 million, 2.3 million, 2.2 million, 1.9 million, 1.2 million, 1.2 million, and 1.1 million.
By carefully producing and publishing video content that showcases the charm of aroma products, CE Craft Company attracts viewers visually and sensorially, building a warm and friendly brand image and effectively maintaining a close connection between the brand and its users.
Image source: TikTok
Moreover, CE Craft Company actively collaborates with KOLs and influencers. According to FastMoss data, among the sales channels for CE Craft Company's car aroma diffuser, sales driven by KOLs and influencers account for as much as 60%, occupying more than half of total sales.
Image source: FastMoss
Since this aroma product was launched, 2,888 KOLs have joined in promoting it, and the number of related videos they have published has reached 1,643. These videos not only cover a wide user base, but also greatly enhance product market awareness and purchase conversion rates through creative content and vivid demonstrations.
Image source: FastMoss
If TikTok social media marketing is CE Craft Company's "first means" of capturing the whole network, then in its process of expanding its sales territory, its relentless effort to build its own overseas independent site and capture market trends is its "second preparation."
Through its independent site, CE Craft Company can communicate more directly with overseas consumers, provide more personalized and localized services, and better control its brand image and customer experience.
Image source: CE Craft Company independent site
In addition, CE Craft Company has also made full use of Amazon's omni-channel marketing strategy, effectively communicating at every stage of the buyer's purchase journey, laying a solid foundation for the brand's long-term development in overseas markets.
Image source: Amazon
Conclusion
On the road to pursuing a high-quality life, consumers' interest in aroma products is increasing day by day. This trend reflects their yearning for a better life and their continuous pursuit of details.
For merchants, it is crucial to perceive the subtle changes in this demand. Only by keenly capturing the evolution of consumer preferences can they accurately grasp market trends and create popular products that meet market needs. This sensitivity and adaptability to market trends is the key for merchants to stand out in fierce market competition and achieve long-term stable development.
We look forward to more brands continuously innovating and adjusting their strategies to meet the increasingly refined needs of consumers, thereby gaining a foothold in overseas markets and achieving sustained business success.
