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In recent years,with the increase in car ownership and the frequent occurrence of traffic accidents, car owners have become increasingly concerned about driving safety, and the demand for dashcams has been growing steadily.

According tomarket.us research data, the global dashcam market was valued at $4.3 billion in 2023, and it is expected to maintain stable growth at a compound annual growth rate of 9.4% from 2024 to 2033.

 

Image source:market.us

Although dashcams have now become a hot accessory in the automotive aftermarket, back in2015, these products were still quite niche for most car owners.

During this relatively blank period in the market, a Chinese company spotted a potential opportunity, choosing dashcams as its entry point to expand overseas markets, and gradually became a leader in the dashcam field.

This company is the dashcam brand from Guangdong Shenzhen,VANTRUE.

Reportedly, the brand has ranked TOP1 in dashcam sales on European and American sites for five consecutive years.

To date, its products are popular in more than 20 countries and regions worldwide, serving over 3 million users, making it a true leader in this niche category.

 

Image source:VANTRUE

Continuous Innovation and Localized Product Evolution

It is understood thatVANTRUE was founded in 2015 by Shenzhen Sanjiang E-commerce Co., Ltd. as a dashcam brand.

In the same year of its founding,VANTRUElaunchedthe first dashcam on the market equipped with motion detection-triggered parking mode, solving the problem of being unable to collect evidence when vehicles are scratched while parked, which won its first batch of users.

After that, the brand began to continuously iterate and innovate based on user needs.

In 2017, VANTRUE added Wi-Fi connectivity, allowing users to conveniently view and export videos via their phones.

In 2020, it launched a 4K ultra-high-definition model to meet the market's demand for high-definition image quality.

 

Image source:VANTRUE

With a richer product line,in 2021, VANTRUE's sales on Amazon US and Germany sites led the category track by a wide margin.

It is worth noting that the brand does not simply copy the same product to different markets, but makes localized adjustments according to local driving habits, such as providing left-hand drive models for the North American market and customized right-hand drive versions for the UK market.

In 2023, VANTRUE further expanded its product boundaries by launching its first motorcycle-specific recorder, extending its business from the automotive field to other mobility scenarios.

It is precisely this user-oriented continuous innovation, combined with localized strategies tailored to each market, that enablesthe VANTRUE brand to maintain its competitive edge in the rapidly developing dashcam market.

 

Image source:VANTRUE

Brand Promotion via TikTok Platform

In today's era dominated by social media, it is not enough for brands to rely solely on product strength and technological innovation; better promotion is also needed to make more potential users aware of the brand.

For example,the VANTRUE brand chose to leverage mainstream media platforms such as TikTok to reach target users, using influencer collaborations to increase its own influence.

OnTikTok, the VANTRUE brand has collaborated with several tech influencers with a solid fan base, using their scenario-based content to visually demonstrate product value to potential users.

TikTok influencer @saesiii, who has 5.4 million followers, filmed a real-life driving video using VANTRUEbrand'sdashcam.

 


Image source:TikTok

In the video, influencersaesiii installed VANTRUE's dashcam in the vehicle, showing users the shooting effects in both daytime and nighttime environments.

As it turns out, these authentic recording videos matchTikTok users' viewing preferences, so this video also received good data feedback.

So far, its views have reached3.9 million, with 316,900 likes.

Many comments have appeared asking about product purchase methods and prices:

"Excuse me, what is the purchase link? I can't find it."

"How much is the price?"

 

Image source:TikTok

Parallel Construction of Diverse Sales Channels

In the process of market expansion, in addition to marketing throughTikTok and other social media platforms, the VANTRUEbrandhas also made considerable efforts in sales channel layout, adopting a strategy of parallel development on third-party platforms and independent sites.

On one hand, the brand has entered international e-commerce platforms such as Amazon,Ebay, and Newegg, using the existing traffic of these platforms to reach consumers in different regions.


Image source: Amazon

On the other hand,the VANTRUEbrandhas also invested resources in building its own overseas independent site.

On the homepage of the independent site, the brand divides its products into two main categories: dashcams and accessories, and sets up a Top Sellers section to help new users quickly find suitable products.

VANTRUE also provides free shipping and 30-day returns for users who purchase on the independent site, which helps increase potential users' goodwill and reduce their purchase concerns.

 

Image source:VANTRUE

In addition,VANTRUE has added a real user review section on its independent site, collecting 1,680 reviews from actual users. These authentic feedbacks from buyers can boost users' confidence and greatly help further purchase conversion.

Therefore, other domestic companies can also learn from the methods of the VANTRUE brand when promoting overseas, adopting a strategy of parallel construction of third-party platforms and independent sites to build a more complete online sales system!


VANTRUE

Era Opportunities: From Made in China to Global Brand

For manufacturing enterprises and tech brands in China,the overseasmarket provides a stage to redefine their own value. In fields such as smart hardware and consumer electronics, the manufacturing experience and rapid iteration capabilities accumulated by the Chinese supply chain, once combined withcorrespondingmarket insights and brand strategies, can unleash significant competitiveness.

Overseasconsumers expect products that can solve real needs and are reliable in quality.AndVANTRUE'ssuccessfulexperiencealsoproves:When a brand can continuously focus on the product itself and make good use of modern communication tools and sales channels, it is possible to cross geographical and cultural boundaries and win market recognition.

Nowadays,the threshold for building a global brand is changing, and it is no longer exclusive to long-established giants. The new generation of Chinese brands is fully capable,and has the opportunity to occupy a place in the minds ofoverseasconsumers.