The "2024 Pan-Entertainment Social Application Overseas Report" is jointly released by Diandian Data and ZEGO, mainly discussing the situation of pan-entertainment social applications going overseas. The core viewpoints of the report include: pan-entertainment social applications are growing rapidly, traditional social applications still dominate, policies and technologies are driving industry development, and intensified track competition is raising higher requirements for operations.
1. Industry Overview and Introduction
- Definition and Categories: Pan-entertainment refers to the symbiosis of multiple fields on the Internet, with social applications focusing on the field of stranger socializing and covering a variety of sub-categories.
- Development History and Current Situation: The concept was proposed in 2011, the market scale has grown strongly, and is tending towards verticalization and diversification.
2. Global Market Data Performance of Social Applications
- Download Data: The global download volume of social applications is generally rising, traditional social applications still dominate, and the Middle East and Latin America are the main sources of users.
- Revenue Data: Global social application revenue has increased year-on-year, dating and friendship categories contribute more than 60% of the revenue, and the revenue of top traditional social applications is solidified.
3. Case Analysis of Popular Social Applications
- Voice and Video Chat: Yalla focuses on Middle Eastern localization, improving user retention and revenue through offline linkage and other methods.
- Dating and Friendship: SUGO has swept the globe through the 1-on-1 + voice chat model, continuously expanding into new markets.
- Other Social Applications: Applications such as StarMaker (Karaoke + social) and WePlay (games + social) perform excellently in their respective fields, enhancing user experience and retention through localized transformation and social relationship building.
4. Future Development Trends of Pan-Entertainment Social Applications
- Market Expansion: The dominant position of traditional social applications will be penetrated by pan-entertainment social applications, and the differences in demand across regions provide opportunities for overseas companies.
- Policy Support and Challenges: Policies are becoming stricter and more regulated, app stores and advertising reviews are more stringent, and governments in various regions are strengthening supervision of social entertainment apps.
- Technological Innovation: Technologies such as AI and VR are driving social intelligence, diversification, and pluralization, expanding commercial space.
- Track Competition and Operations: Competition in the track is intensifying, localized and refined operations have become key, and it is necessary to meet users' personalized and vertical needs.
