Since entering the Internet era, the influence of key opinion leaders (KOLs) has been continuously expanding worldwide.
In fact, no matter which market in the world, and regardless of cultural differences, every consumer has the same need for and fondness of KOLs. This is because everyone around the globe shares the same vision: to pursue a better life, and to hope that in different life scenarios, KOLs can provide more inspiration for lifestyle choices.
It is clear that marketing through KOLs is no longer a novelty on a global scale; it has even become a must-have option for enterprises conducting marketing.
What is less clear is, amid the innovation and iteration of global internet platforms and content formats, the interplay of cultures in different regions, and the flourishing and diversity of the global KOL ecosystem, how should Tuke enterprises effectively leverage KOL marketing to empower their overall outbound marketing strategies and find winning tactics for overseas markets.
Therefore, the "Tuke for Business 2024 Overseas KOL Marketing White Paper" was born. Through extensive research, interviews, and practice, we have deeply deconstructed the global KOL marketing market and continuously reviewed Tuke KOL marketing experiences, all in the hope of identifying the "trend, method, technique, and tools" for overseas enterprises to deploy KOL marketing, so that KOL marketing can be truly and effectively utilized to enhance the integration and efficiency of enterprises' overall outbound marketing strategies.
