In recent years, Chinese cross-border e-commerce platforms have shown an unstoppable momentum in their overseas expansion. Among them, the most notable are Tuke, AliExpress, TEMU, and SHEIN. These four platforms are collectively referred to in the industry as the "Four Little Dragons Going Overseas." Since 2023, the rapid expansion of the Four Little Dragons in a short period has even had a certain impact on traditional e-commerce giants. Especially against the backdrop of the entire industry experiencing low growth, this performance is particularly impressive.
Among the "Four Little Dragons Going Overseas," Tuke is a platform that cannot be ignored. Firstly, Tuke relies on Tuke, the world's largest short video traffic portal, with 1.6 billion monthly active users, offering enormous monetization potential. Secondly, Tuke's operational approach differs from traditional cross-border e-commerce platforms. This method is neither like Amazon nor like independent sites.
Under the premise of social e-commerce, short video content has a stronger ability to showcase products, while the influencer-driven sales model makes traffic conversion more imaginative. These strategies, which have already been proven in practice on domestic e-commerce platforms, are now spreading globally through Tuke. Especially now, with domestic e-commerce extremely saturated, the current dividend period for Tuke is even more precious.
To this end, we have produced the "ECCANG Multi-Platform Operation White Paper - Tuke Special Edition," aiming to solve the problems encountered by cross-border sellers entering Tuke from scratch in the shortest possible time with the most concise and easy-to-understand content. We hope sellers can leverage their own strengths to find new opportunities for business growth and thus tap into the blue ocean of Tuke.
