In daily life, the manufacturing of certain items is inseparable from the use of machines. There is a factory in Zhejiang that specializes in producing sock-making machines. Their sock machines are not only popular in China but are also exported to countries such as Russia, Uzbekistan, India, Vietnam, Egypt, the Philippines, Bangladesh, Nepal, and others.

According to Tuke’s understanding, Zhejiang Weiying Intelligent Technology Co., Ltd. was originally established in 2011 and was transformed from an individual business to a limited liability company on February 12, 2014. It currently has more than 100 employees and is a professional company in Zhejiang Province specializing in the development and manufacturing of fully computerized sock machines. Its products include fully computerized dual-channel sock machines, fully computerized flat sock machines, fully computerized flat invisible sock machines, and fully computerized flat terry dual-purpose machines, among others.

Like many domestic enterprises, Weiying Intelligent is not content with doing business only in China. When it comes to overseas marketing, TikTok has become an important channel for them to promote their brand and expand their visibility.

According to a report released by Statista, as of April 2024, TikTok’s global downloads have exceeded 4.92 billion, and its monthly active users have surpassed 1.582 billion, making it the fifth most popular social app in the world. Thanks to this, Weiying Intelligent has gained considerable traffic by posting videos, with its TikTok account’s total views exceeding one million, and the highest views for a single video reaching 614,200.

This sock machine manufacturer uploaded its first TikTok video on June 1, 2023, and the first video achieved an impressive result of 6,500+ views, which can be considered a “good start” for a newcomer.

As of August 29, 2024, this sock machine manufacturer has posted a total of 40 videos, with view counts consistently at a good level. Among them, 15 videos have surpassed 10,000 views, and 5 videos have surpassed 100,000 views.

Tuke has learned that the TikTok video content of this sock machine manufacturer mainly focuses on introducing the company and showcasing the appearance of the production workshop and the effectiveness of the products.

Moreover, when posting videos, they add #socksmachinefactory#china#textile#foryou #fyp#socks#socks machine and other tags to allow the videos to enter specific traffic pools and increase their coverage.

As for the background music used in their videos, it is relatively fixed: "original sound - Weiying Intelligent".

By watching their videos, overseas users can learn about their company, the working efficiency of their products, and more. This authentic display approach is very helpful in attracting potential customers.

When potential customers are interested in their sock machines, they can contact them directly by clicking the WhatsApp number attached to their TikTok profile.

For Weiying Intelligent, this undoubtedly helps promote customer conversion, and it is highly recommended to set up TikTok profiles this way. At the same time, you can also attach links to overseas independent websites, Amazon, Alibaba International, etc., on your TikTok profile. This way, potential customers can contact the company by clicking the links, and the company can receive more inquiries.

However, according to currently available information, Weiying Intelligent has only opened a TikTok account and has not established other overseas social media accounts such as Instagram, YouTube, X, etc., nor has it launched on overseas e-commerce platforms like Amazon or Alibaba International.

This approach is not recommended. If you are marketing overseas, you should not only use TikTok but also develop the above-mentioned social media and e-commerce platforms. This is more conducive to brand promotion and product marketing, resulting in better inquiry outcomes.

More importantly, it is essential to build an overseas independent website, which is simply the overseas version of the official website. On one hand, on the overseas official website, the company has absolute initiative and can customize it according to its needs. On the other hand, the overseas official website is like a "business card," and many overseas customers attach great importance to this "business card," judging whether a company is worth cooperating with based on its design sophistication and professionalism. Therefore, if you want to gain the trust of overseas customers, you not only need to have an overseas independent website, but it must also be exquisite and professional enough.

Screenshot of Elai Optoelectronics overseas independent website

Overall, using a multi-platform co-operation marketing strategy is the key for domestic enterprises to successfully enter overseas markets. At the same time, as the global market continues to change, domestic enterprises also need to constantly adjust and optimize this marketing strategy to ensure they remain competitive in the fiercely competitive overseas market.