375In the United States, the health supplement market is extremely large.
As people's health awareness continues to increase, more and more American consumers are willing to purchase health supplements to supplement nutrition, improve health conditions, and so on.
Previously, TuKe has shared quite a few successful health supplement brands with everyone, such as Goli Nutrition, Neuro, GuruNanda, etc. Today, we will talk about Rosabella.
In November, the Rosabella brand achieved excellent "results" through its TikTok shop @Rosabella Supps, with monthly sales surging by 3952% to reach 135,100 units, and monthly sales revenue of $2.9 million, equivalent to about 21.16 million RMB.
Image source: DidaDog
According to TuKe's understanding, in order to better expand the brand and product awareness, Rosabella has been actively laying out its presence on TikTok.
--Opening Multiple TikTok Accounts
Opening multiple accounts on the same platform is a basic operation for many brands when planning their layout, and Rosabella is no exception. However, it is worth mentioning that the brand's layout is quite unique. Many brands choose to set up multiple official brand accounts, but Rosabella takes a different approach by finding influencers to promote its products. From the TikTok account profile picture of influencer bigfamilyRosabella, it is clear that the account is dedicated to Rosabella content, which is very helpful for precisely targeting fans.
This account currently has 17,900 followers on TikTok and is one of the more successful accounts independently incubated by Rosabella (as shown in the picture).
Image source: TikTok
--Simple and Direct Content Style
On February 9th this year, the account bigfamilyRosabella updated its first video and has continued to update since then, with the last video posted five days ago.
The account content is not complicated, mainly consisting of two influencers sharing some personal experiences after consuming Rosabella products.
In terms of style, it is very down-to-earth and can be described as "simple," forming a strong contrast with the pursuit of glamorous scenes and production effects in China.
As for production techniques, there are basically none, so it is not difficult to see that the current video style on TikTok US is still very different from that in China, tending to be simple and direct, and the more refined, the better. This is something everyone can pay special attention to.
Screenshot of TikTok account bigfamilyRosabella
--Collaborating with TikTok Influencers
In addition to running its own influencer accounts, Rosabella has also partnered with many TikTok influencers to promote its products. By searching for the keywords "Rosabella" or "MORINGA" on TikTok, you can see that many influencers are promoting this product.
Content appearing when searching "MORINGA" on TikTok
--Building an Independent Website
TikTok is just one part of Rosabella's layout; they have also built their own independent website.
When entering the independent website, there is a shop option at the top. Interested users can click to jump and complete the purchase, which is quite helpful in promoting conversions.
Moreover, Rosabella uses a large section at the bottom of the independent website to prominently display a refund guarantee, which increases consumer trust and makes them feel more confident about purchasing the product.
Image source: Rosabella independent website
--Multi-channel Sales
In addition to selling products on TikTok Shop and the independent website, Rosabella has also entered overseas e-commerce platforms such as eBay, Lazada, and Amazon.
The benefit of doing this is that it can expand sales channels, allowing consumers who are accustomed to using other e-commerce platforms to easily purchase their products.
Below are detailed displays of Rosabella products on eBay, Lazada, and Amazon.
eBay
Image source: eBay
Lazada
Image source: Lazada
Amazon
Image source: Amazon
That's all for today's case analysis of the Rosabella brand by TuKe.
In short, doing overseas markets is not as complicated as everyone thinks. As long as you use the right methods, quickly starting an account, gaining followers, and generating orders are not difficult to achieve. What do you think?
