In today's era of globalization, how domestic enterprises can effectively promote their products to overseas markets has become a topic of concern for many people. Next, Tuke will take everyone to see how this LED display factory (APOLLOMI) successfully expanded into overseas markets by leveraging TikTok.

APOLLOMI is a brand under Shenzhen Muchen Sen Electronic Technology Co., Ltd. This LED display factory mainly produces outdoor SMD full-color LED screens, indoor SMD full-color LED screens, etc., and has multiple automated production lines. While selling domestically, it has also opened up overseas markets, exporting various LEDs abroad. Among them, TikTok is one of their important marketing platforms. As early as mid-2022, this factory began posting videos on TikTok. Through continuous accumulation, its TikTok account now has 50,500 followers, has received 218,500 likes and saves, and has attracted a large number of customers to make inquiries.

Inquiry situation of this factory

From the image above, it can be seen that the early videos posted did not have high views, generally only a few hundred, sometimes even just a few dozen. But as the saying goes, persistence is key. After continuous updates, their video views now stabilize at several thousand, and sometimes there are viral videos with millions of views. It has to be said, that's really impressive!

Playback situation of this factory's early TikTok videos

Some people may wonder: This video looks quite ordinary on the surface, how did it get 6.7 million views?

After Tuke's in-depth analysis, the reasons can be roughly summarized into three points:

First, as mentioned earlier, consistent updates. The TikTok algorithm is more likely to recommend accounts with stable updates, so it's reasonable that more people saw this video.

Second, the video has a good effect. People are visual creatures and tend to pay more attention to moving or flowing objects. Plus, the color combination of the screen in the video is very impactful. After watching, it feels interesting and stress-relieving, so it's not surprising that it went viral.

Finally, the effect is authentic. Videos that truly reflect the product's effect are more popular and do not involve any deception. Potential customers are also more likely to develop a favorable impression and trust in the product after watching.

So, although the video seems simple, there are quite a few "tricks" inside. If companies also want to do TikTok, they can learn from this example.

The TikTok video from this factory with 6.7 million views

At the same time, to do well on TikTok, you can also learn from this LED display factory by putting contact information directly on the homepage. Phone numbers, chat app contact IDs, or independent site links, Alibaba International Station links, etc. are all acceptable, making it convenient for those who want to inquire to contact you in time and reducing customer loss.

This LED display factory not only does TikTok, but also operates on other overseas platforms such as X, YouTube, etc.

APOLLOMI's account on X (formerly Twitter).

APOLLOMI's account on YouTube.

APOLLOMI is also online on Alibaba International Station.

In addition, APOLLOMI has also built its own overseas independent website, as shown in the image below.

The advantage of an overseas independent website is that companies can fully showcase their products and user experience, thereby better establishing and maintaining their brand image. Many overseas customers also judge whether a company is worth cooperating with based on the professionalism of its independent website.

Moreover, an independent website can help companies directly collect + analyze customer data without relying on third-party platforms. With this data, companies can more accurately understand the needs and behaviors of target customers, thereby improving marketing efficiency.

Another very important point is that it can reduce dependence on third-party platforms. If you rely entirely on third-party platforms for sales, any policy changes or fee increases will restrict the company and hinder development.

Therefore, when working on overseas markets, the construction of an independent website must not be ignored.

If you don't know how to build one, you can find a professional overseas marketing team to help. With their professional technology and rich overseas experience, they can easily solve this problem.

If you don't know how to shoot TikTok videos or operate an account, you can also seek their help, making overseas marketing through TikTok easier and more efficient.

Screenshot of this factory's overseas independent website

Going overseas through TikTok is not difficult. I wish everyone success in advance and a large number of inquiries!