Against the backdrop of globalization and digitalization, more and more companies are choosing to go overseas in search of new growth points, and the rise of social media platforms has provided these companies with more marketing channels and opportunities.

For example, TikTok, as one of the most popular social media platforms in the world, with its huge user base and unique content ecosystem, has become the ideal choice for overseas companies to leverage high returns with low costs.

However, many companies still do not know how to achieve the greatest return with the smallest investment. Based on this, Tuke will share some "secrets" to achieve high returns at low cost to help everyone master TikTok.

I. Understand the Characteristics and Audience of TikTok

As a global video sharing platform, TikTok has a large young user base. These users are highly receptive to new things, enjoy participating in interactions, and are eager to share. Therefore, when creating content, companies should try to align with the interests and social habits of young people.

1. Short Videos as the Main Form:TikTok videos are generally between 15 seconds and 1 minute long, which means the content must capture the viewer's attention in a short time, and the information must be concise and clear. Companies need to put more thought into content planning to ensure that every second is attractive.

2. Creativity and Interactivity:TikTok users like creative, interesting, and highly interactive content. Companies should make good use of the platform's special effects, filters, and music to increase the fun and interactivity of their videos. For example, using popular music and effects on the platform to make videos can not only enhance the viewing experience but also gain more exposure through the platform's algorithm recommendation mechanism.

3. Hot Topics and Challenges:There are often various challenges and trending topics on TikTok. Companies can keep up with these trends and create related content to increase the exposure of their brand and products. For example, participate in popular challenges or launch unique challenges related to the brand to attract user participation and interaction.

Image source: TikTok:Creative Center

II. Set Clear Marketing Goals

Before starting marketing activities, companies need to clarify their marketing goals: is it to increase brand awareness, boost product sales, or enhance user engagement? Only by clarifying the goals can targeted strategies be developed.

1. Brand Awareness:If the goal is to enhance brand awareness, you can create videos introducing the brand, showcasing products, and presenting corporate culture, then use activities such as Hashtag Challenges to expand the brand's influence. For example, telling brand stories or showing the product manufacturing process can enhance the brand's affinity and credibility.

2. Product Sales:If the goal is to increase product sales, you can showcase product advantages through product reviews, usage tutorials, etc., and combine them with limited-time offers, lotteries, and other promotional methods to attract users to purchase. For example, create some "unboxing videos" or "product usage guides" to help users better understand product features and usage methods, thereby increasing purchase intention.

3. User Engagement:If the goal is to enhance user engagement, you can plan to release highly interactive content, such as user-generated content (UGC), Q&A interactions, etc., to stimulate user participation. For example, launch creative competitions related to the product, encourage users to upload their own creations, and give certain rewards to increase user engagement and loyalty.

III. Use Low-Cost Content Creation Strategies

Through reasonable strategies, companies can produce high-quality content at relatively low cost. However, low cost does not mean low quality. The specific content is as follows:

1. User-Generated Content (UGC):Encourage users to create videos related to the brand, which can not only enrich the content but also enhance users' sense of belonging and participation. You can stimulate users' enthusiasm for creation by holding challenges, providing rewards, etc.

2. Cooperation with TikTok Influencers:Companies can cooperate with TikTok influencers to use their influence and creativity to produce impactful video content. Compared with traditional advertising, cooperation with TikTok influencers is usually less costly but very effective. For example, a beauty brand can invite beauty influencers to use and review its products, thereby quickly attracting the attention and purchases of target users through influencer recommendations.

3. Creativity and Innovation:Creativity is the soul of content. By studying hot topics and popular trends, creating creative videos can allow companies to gain a lot of attention in a short period of time. Companies can set up dedicated creative teams internally to brainstorm regularly to ensure the freshness and appeal of the content. For example, a food company can launch special themed video content according to the season or holidays to attract users' interest and attention.

IV. Precise Advertising Placement

TikTok provides a wealth of advertising tools, and companies can choose the appropriate advertising format and place ads precisely according to their own needs.

1. In-feed Ads:This type of ad is similar to the video content users see daily and provides a good native experience. Companies can set target audiences to precisely reach potential customers. For example, a clothing brand can showcase its latest styles through in-feed ads and guide users to click on purchase links.

2. Top View Ads:This type of ad is displayed full screen when users open TikTok, making it suitable for significantly increasing brand exposure in a short time and is suitable for companies with sufficient budgets.

3. Challenge Ads:By launching challenges to encourage users to participate and create related content, viral dissemination can be quickly formed, greatly enhancing the brand's influence. For example, a beverage company can launch a "coolest way to drink" challenge, encouraging users to upload their creative drinking videos and select the best ideas for rewards.

V. Data Analysis and Optimization

Data is the key to guiding marketing strategy adjustments. Companies should make good use of TikTok's data analysis tools to monitor ad performance and user behavior in real time, and adjust marketing strategies accordingly based on this data.

1. Monitor Key Metrics:Including video views, likes, comments, shares, conversion rates, etc. By analyzing this data, you can understand which content is popular and which aspects need improvement. For example, if a video has a high number of views but a low number of likes, the creativity and content of the video may need to be optimized.

2. Adjust Strategies:For underperforming content, analyze the reasons and optimize; for outstanding content, increase investment to expand its influence. For example, if a product review video is very effective, you can continue to produce similar content and expand its influence through advertising.

3. Continuous Optimization:Data analysis is an ongoing process. Companies should regularly review and gradually optimize content quality and ad performance to ensure the long-term effectiveness of marketing activities. For example, conduct a weekly data review, analyze changes in various indicators, and adjust the content and advertising strategies for the following week based on the analysis results.

In today's fiercely competitive global market, TikTok is not just an entertainment platform, but has also become an important battlefield for companies to achieve rapid brand growth. Whether for startups just starting out or mature companies seeking further expansion, TikTok provides an excellent platform to showcase their brands, reach potential customers, and ultimately achieve sales growth. Therefore, I hope the above shared experiences and tips will help everyone acquire customers at low cost on TikTok.